Job Skills, leadership, Management, Personal Branding, Social Media, Social Skills, Work


The world sees your personal brand in all you do.  Everything, from the comments you make on Twitter to the way you dress, strengthens or weakens the way the world see you – your personal  brand!   Here are eight questions to ask yourself!

1. Do people believe you know what you are talking about?  Does your resume reflect the real depth of your experience – is it up to date?  Do the words you use reflect the latest thinking on your subject at this point in time?  Do you write articles and blop posts on your specialist interest?

2. Do you have an introductory piece – an ‘elevator speech?  Can you deliver a succinct description of what you do, how you do it differently, plus the benefit it delivers, within the time that it takes an elevator to travel one floor?

3. Are you a convincing communicator? Do people believe what you say?  Why not do a market survey – choose three people you trust and ask them what they think!  If not, then read a book or take a class.

4. Do you dress for the job?  Do you know what the dress code is for your sector?  Do you follow it?  But what about off duty – if you met you boss in the supermarket , what impression would they get?  Think about what is appropriate to the situation  – balance your individual style with clothing that will appeal to those you are trying to impress.

5. Do you know the etiquette for your organization and your sector?  What kind of business cards do people carry?  Be the one who follows up and says thank you after sector and professional events.

6. Do you know the people you need to impress?  Take time out to build your address book.  Collect business cards – make sure yours reflects your image properly!  Ask contacts for further introductions.  Use LinkedIn to find new people.

7.Do you nurture your network?  Do you work at nurturing your relationship with your contacts.  Do you show an active interest in them and genuinely care care about them?  Ask how they are and what they are doing and mean it.  Remember things they tell you – note them down if you need to!

8. What do you do with your spare time?  If you give something back ot the community with voluntary work or help your local sports club – the news does get around!

Your personal brand is precious – it’s the you that the world sees and judges you by.  Nurture your brand and you will nurture your life and your career.

You may also like...


  1. Great questions. Sort of a “Checklist for Your Personal Brand”

  2. Wendy Mason says:

    Thanks Wally – yes, might have been better to present with that title!

  3. Momentor » Blog Archive » Personal Branding and You says:

    […] Wendy Mason at the Wise Wolf Talking blog also has a great post titled: “Your Personal Brand – A Checklist – 8 Questions to Ask.” […]

  4. Andy Parkinson’s World » Blog Archive » Personal Branding and You says:

    […] Wendy Mason at the Wise Wolf Talking blog also has a great post titled: “Your Personal Brand – A Checklist – 8 Questions to Ask.” […]

  5. […] strategy needs to cover both your off line and and online activities (see our recent post about managing your brand)  – you want to maximise both forms of interactions.  You are going to make every effort, […]

Leave a Reply

Your email address will not be published. Required fields are marked *