Branding in Your Job Search
Wally, Wolves and Branding in Your Job Search
I was sorry to hear of the death recently of Wally Olins. Wally was one of the great gurus of branding, that 21st Century obsession.
Branding in Your Job Search – of course, branding began on Madison Avenue and back in the sixties. As the founding father, Rosser Reeves, wrote in his book “Reality in Advertising;” brands “establish contact with the subconscious …below word level….Their sole purpose is to create images and moods.”
The moods that branding has created have changed the fortunes of global corporations. Think about “The future’s bright, the future’s Orange.” That was a success brought about by Wally’s consultancy company, Wolff Olins.
My own experience of Wolff Olins came in the 1980s when I worked with them on a programme to re-launch and re-brand social security in the UK.
It wasn’t a job I particularly liked and it didn’t last long. But my disenchantment had nothing to do with Wollf Olins and their work. Of them I remained in awe and I learned some significant lessons from them about creating an authentic brand – it took commitment, consistency and great attention to the detail.
Those principles are ones you need to keep in mind when maintaining brand “You” in your job search and your career.
• Be consistent in the messages you send about your competencies and your professional approach
• Be thorough in how you apply the various job search and career development tools and processes
• Be fastidious in your attention detail when applying for jobs and promotions – check and double-check.
Make sure that what you show the world, is what you plan to bring to your opportunities.
Other resources for the job seeker
As a job seeker, there are lots of useful techniques to learn or to refresh. From writing a modern CV to wooing at the interview, you’ll find lots of tips in my handy little pocket book.
A concise and practical little work book. For all who have the courage to go out and learn the new skills necessary to find a job now.
Find this and my other books on my Amazon page at this link; http://ow.ly/BRSAL
Wendy Smith is a career consultant, life coach and business coach with depth of experience in organisational development, management, coaching and personal development. That experience means she is equally at home helping clients find a new career direction, starting-up new businesses or dealing with life’s more challenging personal issues.