- Articulates your dreams and hopes for your business.
- Reminds you of what you are trying to build.
- Captures your passion.
- Defines your purpose and values.
- Should be your inspiration.
- Determines your priorities.
- Is a long-term view.
- Defines the way the organization will look in the future.
- Sets the direction for your business planning
- Influences decision making and the way you allocate resources.
- Is for you and the other members of your organization.
Your vision is not
- A map to tell you how you’re going to get to the promised land
- For just for one year or two
- For your customers or clients although it can be shared with them
- Owned by you alone.
Visions only work if you share them with others – spread the Power, spread the Purpose, spread the Passion.Formal Definition – A vision statement is an aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action. See also mission statement. Courtesy of http://www.businessdictionary.com/
- Leading Change – do you have a great vision? (wisewolftalking.com)