By Jon Rognerud
What is the hottest social media tool to emerge on the scene this year? It’s ‘Twitter’, and you may get hooked too…
SMX Social MediaI recently came back from a fully packed conference on social media marketing, the Danny Sullivan SMX show in Long Beach, CA, and all-the-rage was Twitter, a micro-blogging platform that many at first (typically) considered a ‘joke’ or maybe just a temporary fad. They (we) were all wrong, but most agreed that using any tool or technique without a reasonable strategy was a missed opportunity.
But, let’s not be too quick – learn how to research & leverage the social media space with planning and execution along the way.
I’ll show you that micro blogging and the other tools and platforms in this short SMM guide are things you might consider for your important social media marketing.
Furthermore, SMM can provide quality traffic, you can minimize the often laborious time by a little planning and it is possible to market into B2B marketplaces. It’s not just for kids anymore.
What is it?
“Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”. Social Media is a shorter top level term that describes the space overall, and covers the activities around social interaction, content, videos, images and audio exposure.
Where to start?
More at Social Media Marketing Beginner’s Guide.