Does your personal brand work for you?
We’re all familiar with the need for marketing, advertising, PR and promotion of the brand of our company and our services, but what about us as the people behind the brand? Lesley Everett is an International Speaker and Personal Branding Expert and Coach. Here are a couple of extracts from an article she wrote that appeared on line recntly. You can find the complete article with 7 strides to improving your personal brand at the link below
“In today’s busy and time-limited world we often have to use intuition and gut-feel to make quick judgements, and the visual impression we give has a huge effect on the way others judge our inner values, such as professionalism, integrity, trust and credibility. In other words, our outer packaging gives others perceived clues as to our true character.”
“It’s about being yourself and individual, but having a strong personal brand is not just about what you wear – it’s about projecting a strong and consistent ‘personal brand’ image for yourself through the way you talk, the way you behave, your body talk and your sartorial and grooming skills, and then taking control of your visibility to manage your own PR You could call it projecting a Brand Me image. “
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