Job Search Networking; another reason to network on-line and use social media
Here is a tip from my book; The WiseWolf Job Search Pocket Book; How to Win Jobs and Influence Recruiters.
Job search networking today – back in the day, you painstakingly typed out one CV and posted that to all potential employers. The next generation attached that same one CV to an email and sent it out to all. Then we learned to turn one electronic CV into several to meet the needs of a particular job and a particular employer.
Now, things have moved on again. Your CV has become an active, living, part of your job search. It is very much tied into how you present yourself on-line and your personal “brand.”
These days most employers research on-line for candidates when they make significant appointments. Employers also go on-line to find out more about candidates. They may put your name into a search engine like Google and see what comes up. And they will expect to find you! This may come as a shock to older employees where having a low public profile has usually been regarded as an asset.
In fact, the chance that they will find nothing about you on-line is becoming more and more remote. And having nothing about you on-line is a clear disadvantage in job search. It sends a message that you wouldn’t feel comfortable with modern office tools.
So rather than leave it to chance, you need to know what is on-line about you. Then, if necessary, take steps to influence it for the good.
Job search networking is a great idea anyway.
There are huge advantages in using social media in your job search anyway. Using sites like Twitter, Facebook and, particularly, LinkedIn is a great way to network, to find new opportunities and to raise your on-line profile.
Make sure you have a well filled out LinkedIn profile. There is lots of advice on the LinkedIn site for how to do this. Fill it out completely using keywords – the words people will use to find someone who does your type of work. Putting in those keywords won’t just help people find you on LinkedIn, they could also help you rank higher up in Google when someone does a general search for your name.
You need to check what else is on-line about you already. Put your own name into Google and see what comes up. If there is something unhelpful, where you can, do your best to put things right! For example, if there is an unflattering picture of you on Facebook, ask the person who put it there to remove it. There is a lesson here for the future in terms of what you put on-line yourself or allow others to post. These days, I try to avoid anyone taking pictures of me with their phone at parties and events.
Enjoy social media but use it with care. Remember even with the right privacy settings applied you are still pretty much out in the open. You’d be surprised how casually friends may be about sharing your views and comments. Be yourself but show the wise you to potential employers
Other resources for the job seeker
As a job seeker, there are lots of useful techniques to learn or to refresh. From writing a modern CV to wooing at the interview, you’ll find lots of tips in my handy little pocket book.
A concise and practical little work book. For all who have the courage to go out and learn the new skills necessary to find a job now.
Find this and my other books on my Amazon page at this link; http://ow.ly/BRSAL
Wendy Smith is a career consultant, life coach and business coach with depth of experience in organisational development, management, coaching and personal development. That experience means she is equally at home helping clients find a new career direction, starting-up new businesses or dealing with life’s more challenging personal issues.