Vision Statement

A checklist for what your vision is and what it is not!

Bushman's Paradise at Spitzkoppe
Image via Wikipedia

Your   vision;

  1. Articulates your dreams and hopes for your business.
  2. Reminds you of what you are trying to build.
  3. Captures your passion.
  4. Defines your purpose and values.
  5. Should be your inspiration.
  6. Determines your priorities.
  7. Is a long-term view.
  8. Defines the way the  organization will look in the future.
  9. Sets the direction for your business planning
  10. Influences decision making and the way you allocate resources.
  11. Is for you and the other members of your organization.

Your vision is not

  1. A map to tell you how you’re going to get to the promised land
  2. For just for one year or two
  3. For your customers or clients although it can be shared with them
  4. Owned by you alone.

Visions only work if you share them with others – spread the Power, spread the Purpose, spread the Passion.

Formal Definition – A vision statement is an aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action. See also mission statement. Courtesy of
  • Leading Change – do you have a great vision? (