Introduction to Social Media Optimization

Introduction to Social Media Optimization

Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. In his introduction to SMO, Rohit draws similar comparisons to SEO. SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren’t the only sites that drive big traffic anymore. While it’s not taking over SEO yet, it has the potential to someday soon.

First of all “social media” is a buzzword that has been thrown around a lot lately. But what exactly does it really mean? Wikipedia describes social media as…

the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.

Also, social media can be considered anything that can help build a community to rally around. Companies/websites such as Digg, Delicious, Facebook, and Revver all fit the bill. These are all websites that can now be used as places to put out your marketing message. Spreading messages through blog posts and blog search engines also fits the bill. It is all about making something easy to spread, which, by the way, used to be called word-of-mouth. Buyer beware though, you can’t force SMO. This is pull marketing; it is not “push your message onto someone marketing”.

more  Introduction to Social Media Optimization.

The Ten Commandments for Job Seekers on Twitter

The Ten Commandments for Job Seekers on Twitter

Job seekers on twitter – With so many companies and recruiters on Twitter, it is a great place for a job seeker to find a job. But there are some ‘rules’ that they need to be aware of to have a chance at maximising their chances of finding a job opportunity there.

Therefore I have put together my tips to help job seekers on Twitter, because after all, many job seekers arriving at Twitter, will probably be Twitter Virgins and trying to use every means at their disposal to find a new job.

So here are my Ten Commandments for Job Seekers on Twitter:

1. Understand Twitter and what it is about.

The best way to do this, is to take off your boots off, just dive in and have a good look around. See what other people are talking about, how they are talking and how they use the 140 character limit. Get a sense of the twitter sphere before you join in.

Spend some time looking at other people’s bio’s and how they present themselves. Then ask yourself a question – would YOU follow that person? have they got your interest? Take note of your thoughts – you will need to bear this in mind for yourself soon.

2. Create a quality Profile and Bio.

a) No cat or dog photos – just a good head shot image of yourself. It gives recruiters a good impression of you straight away.

b) Your URL – use your blog | website | LinkedIn profile. If you have none of these, create a LinkedIn profile ( Download LinkedIn for beginners if you need a hand setting one up) . Don’t put a profile up without a URL, because every serious job seeker will have some form of online profile, and you will lose the opportunity to get followed by the right people otherwise.

c) Your one line bio – you have 160 characters to sum up your career and what you are looking for. remember keywords from your industry. If you are actively looking for a job now – say so.

d) Background – go to TwitterGallery and choose a free background. It will be an extra way to help you stand out from other people.

Above all, be interesting – no-one will follow you if you have a boring profile and bio.

More at  Sirona Says: The Ten Commandments for Job Seekers on Twitter.

What is Twitter, Social Networking, and Micro-blogging and How Can I Use Them

Twitter is a combination of two concepts, social networking and micro-blogging. When combined, they create a fascinating way for people to communicate and keep in touch. Let’s explore social networking and micro-blogging individually first.

Social Networking

This is the Myspace, and Facebook you’ve heard so much about. You already know what networking is – you create, build, and maintain personal and professional relationships to meet people, find opportunities, and learn new things. Successful practice managers are constantly networking to be in the know and stay ahead of the curve. Now add the social aspect of it to the equation. Social networking means starting with people you already know, and using that as a jumping off point. Take your existing network of contacts and digitize them to build an on-line community.

Think about your contact list in your address book, email, phone, or Blackberry. You have everyone in there: colleagues, friends, family. What if you also had access to the contact lists of everyone in their contact lists? There would be duplicate entries but there would also be a lot of people in this “friends of friends” list that you didn’t know before. You would probably see a lot of new names and faces, some of whom you might want to talk to about your organization, their organization, your product, their service, their hobbies, even ask out on a date!

When you walk into a room and see a friend talking to someone you don’t know, you go and say hello to your friend, and introduce yourself to the stranger- you are building your network by social networking!

More at  What is Twitter, Social Networking, and Micro-blogging and How Can I Use Them to Manage My Practice? | Manage My Practice.com.

10 ways to measure a social media campaign — Social Media Optimization

10 ways to measure a social media campaign

March 10, 2009

Interesting article on econsultancy about how to successfully measure social media campaigns. Chris Lake who wrote the article takes an interesting approach in that he says:

Rather than focusing on the smaller, campaign-specific metrics, such as traffic from Twitter or the number of fans on Facebook, wouldn’t it be better to look at how it helps to shift the most important business KPIs, such as sales, profits, as well as customer retention and satisfaction rates? To do this effectively, you’ll need to give your social media strategy time. Like a good wine, it needs to breathe. In doing so you will be able to look at your overall business performance, as well as the performance of your social media campaigns over the duration.

I like this advice. It is too easy these days to throw up a Facebook campaign, churn through some money with no results and say that advertising on social networks does not work. Social marketing works best when brands engage with their audience. And to do that takes time!

The ten ways to measure the effects of social media campaign that Chris identified are:

* Traffic

* Interaction

* Sales

* Leads

* Search marketing

* Brand metrics

* PR

* Customer engagement

* Retention

* Profits

So many marketers get caught up on driving traffic that they forget the last couple of points.

More at  10 ways to measure a social media campaign — Social Media Optimization.

How Social Network Marketing Works

How Social Network Marketing Works

Most marketers would ask the wrong question here: “how can social networks make me more money?”

The problem with that approach is that you tend to focus on immediate means of monetizing the value of social networks such as MySpace, Orkut, Friendster, LinkedIn,Mixx, Stumbleupon, Reddit,Twiter and Flikr, while ignoring the real reason these networks were setup and how you can use those ideas to help your business.

MySpace, Orkut and Friendster grew as means to stay in touch with friends, meet new people online and to share ideas. LinkedIn has a similar slant – it is great for entrepreneurs and professionals who want to mine their contacts for hiring / outsourcing. And Flickr is just a blindingly simple tool for sharing photos.

The success of social networks marks a dynamic shift in how people are using the Internet. We’ve evolved from just searching for information to creating and participating in social spaces with other individuals through the Internet. This model is based upon the hive mentality where people identify themselves as part of a group with similar likes and interests that draw them together. This is easy to do online because the traditional communication barriers of physical locations no longer exist.

More at  How Social Network Marketing Works.

How Social media can speed up your job search – blogs

This is from  Wall-McLaughlin Recruiting & Staffing – JobWall Blog.

A prominent blogger recently proclaimed that any professional who considers himself to be a top performer in his field has a blog. So if you don’t have a blog, you must not be a top performer. With more and more employers buying into that statement, the establishment and maintenance of a blog is becoming as important a part of the job search process as is having a clean resume or nailing your interviews. By establishing and maintaining a blog you:

– Set yourself apart from other job seekers

– Show your expertise in a niche field

– Show you are keeping up with the times and are able to display your understanding of the happenings in your industry

– Establish yourself as a source of information, not just a name on paper

– Attract others with the same interests as you, allowing you to grow your professional network

So now that you’ve established a blog, what are the key dos and don’ts to ensure your blog will help you land that dream job?

More at  Wall-McLaughlin Recruiting & Staffing – JobWall Blog.

Facebook, Twitter and LinkedIn

I’ve been watching the debate about Facebook, Twitter and LinkedIn with interest – mainly because I’m an avid user of the first and last.  But I do use Facebook too.  I like a comment that Facebook is about the past, Twitter is about the present and LinkedIn about the future!

Facebook is good for finding old friends and relatives – finding old school friends etc.  Although I suppose if you are over forty you are more likely to use Friends Re-United, but the concept still holds good.

Twitter when its good is very much about the present, what I’m doing now, what we are doing now or what the world is doing now. No one is interested in what you said yesterday – it’s lost out there in the clouds somewhere.

LinkedIn at the end of the day is about future work and business opportunities; even the group comments and debates have an edge to them which is around building your image as a potential employee or business partner – there aren’t many jokes! Increasingly Facebook and Twitter are about marketing but that is different from the professional focus of LinkedIn.

You can, of course, use all three  for finding old and potential new friends and for keeping in touch.  Personal and business email addresses change but many people make sure they update their email address on LinkedIn, for example.  But friendship depends upon some degree of self exposure and for me that is the trouble with Facebook.  Facebook becomes interesting when you give just a little too much of yourself away – the tag on the photo at the office party from hell, for example.  I keep up my Facebook account but it has got real potential to make me squirm and I have joined some rather odd groups in my time on the spur of the moment.  I’ve not got round to leaving them cos its all too complicated.  LinkedIn should keep you on the professional straight and narrow on the disclosure front, so you may make business contacts but I’m not convinced you will make many friends.

Oddly enough although I’m fairly new to Twitter I have a feeling that it probably has the strongest case in terms of making on-line friends.  There is a limit to how much you can expose to the world in a relatively short message and although a picture will build up, it will be in real time – just like in the off line world,  face to face!

It will be useful to see whether I think the same in a few months time.  In the meantime I shall go on tweeting on Twitter (find me as WWisewolf) and networking on LinkedIn.  I suspect its going to be Facebook that goes by the wayside soon.  Except, of course, for the odd check up to make sure there are no embarrassing tags in photos I’d rather forget.

Spam or Social Network Marketing?

Well, what is the difference?

Wikipedia says spam is simply unsolicited or undesired electronic messaging.

Well if you signed up for Twitter etc, you should know what to expect!  But you can decide who follow, or have as a friend.  You should realise, you won’t like everything all the time!  People will have views you don’t like, some things will be boring and, yes, some of it will be promoting something you don’t want.  But things move on so quickly and certainly I can live with that.

Many do use Twitter to advertise their longer blogs but you have a choice whether you follow the link. At least no one is clogging up your inbox unless you want them too.  If you think you get too many Tweets from one person,  then switch that person off!  As for those longer blogs, well, you might learn something or even just be entertained.  People are just incredibly generous in sharing their knowledge, so long as you respect their intellectual property!

Of course, Social Network Marketing is an advertising tool.  But you have a choice whether to take part!  Its up to the social network marketeers to make it interesting enough for you to want to find out more.  There is far less psychological pressure in a Tweet than in a television advert.

I would love to hear what others think – is social network marketing just spam for you?

And what do you really think about people using social networks to advertise their businesses?

Social Media Marketing Beginner’s Guide

By Jon Rognerud

Quick!

What is the hottest social media tool to emerge on the scene this year? It’s ‘Twitter’, and you may get hooked too…

SMX Social MediaI recently came back from a fully packed conference on social media marketing, the Danny Sullivan SMX show in Long Beach, CA, and all-the-rage was Twitter, a micro-blogging platform that many at first (typically) considered a ‘joke’ or maybe just a temporary fad. They (we) were all wrong, but most agreed that using any tool or technique without a reasonable strategy was a missed opportunity.

But, let’s not be too quick – learn how to research & leverage the social media space with planning and execution along the way.

I’ll show you that micro blogging and the other tools and platforms in this short SMM guide are things you might consider for your important social media marketing.

Furthermore, SMM can provide quality traffic, you can minimize the often laborious time by a little planning and it is possible to market into B2B marketplaces. It’s not just for kids anymore.

What is it?

“Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”. Social Media is a shorter top level term that describes the space overall, and covers the activities around social interaction, content, videos, images and audio exposure.

Where to start?

More at Social Media Marketing Beginner’s Guide.

Top 20 Social Networking Websites – March 2009 Computers and Internet Social Networking Data | PRO Media Blog

Compared to our last post on the Statistics Comparison for the Best Social Networking Websites from Compete, here is another report, and quite different in data, from hitwise.

Although the data is just for a week, ending March 7, 2009, it shows that MySpace gets 33.44% of the total visitors compared to 25.38% by Facebook. In the fourth place is a little known social networking site Tagged.

Twitter & Linkedin ranks 12 & 20 in this list by Hitwise

via Top 20 Social Networking Websites – March 2009 Computers and Internet Social Networking Data | PRO Media Blog.