Your Personal Brand Checklist

Your Personal Brand Checklist

Your personal brand checklist will ensure the world sees you as you wish. It will help you reflect your personal brand in all you do. Everything, from the comments you make on Twitter to the way you dress, strengthens or weakens the way the you are seen! Here is your personal brand checklist.

personal brand checklist
Your checklist
  1. Are you sure people believe you know what you are talking about? First of all, does your resume reflect the real depth of your experience – is it up to date? Do the words you use at work reflect the latest thinking on your subject at this point in time? Do you write articles and blog posts on your specialist interest?

What about your “elevator speech”?

2. Can you deliver a succinct description of what you do, how you do it differently, plus the benefit it delivers? Can you say your piece within the time that it takes an elevator to travel one floor?

3. Are you a convincing communicator? Do people believe what you say? Can you influence people? Why not do a market survey? So, you could choose three people you trust and ask them what they think!  Why not, read a book about it, take a class or work with a coach like me.

4. Do you dress for the job at work? Because you do need to know the dress code for your sector? And you would be wise to follow it for success. But what about off duty? If you met you boss in the supermarket, what impression would they get? Think about what is appropriate to the situation. And balance your individual style with clothing that will appeal to those you are trying to impress.

Do you know how to behave at work?

5. By that I mean the etiquette for your organisation and your sector? What kind of business cards do people carry? Most of all, always be courteous. Therefore, always be the one who follows up and says thank you after a kind deed. Remember to do it after sector and professional events.

6. Do you know the people you need to impress? Take time out to build your address book. Collect business cards – make sure yours reflects your image properly! When you have built your relationship, ask contacts for further introductions. Use LinkedIn to find new people.

How often do you nurture your network?

7. Are you working at nurturing your relationships with your contacts? Most of all, are you showing an active interest and do you genuinely care care about them? Ask how they are and what they are doing. But make sure you mean it.  Remember things they tell you – note them down if you need to!

8. What do you do with your spare time? Do you give something back to the community with voluntary work? Or perhaps you help your local sports club? You don’t need to brag about it; news does get around!

Your personal brand is precious. It’s the you the world sees and judges by. Nurture your brand and you will nurture both your life and your career.

Wendy Smith is a career consultant, life coach and business coach with depth of experience in management, coaching and personal development. That experience means she is equally at home helping clients find a new career direction, starting-up new businesses or dealing with life’s more challenging personal issues. You can contact her at

Wendy has written a little eBook on how to get on with your boss and a book on job search – you can find her books on Amazon at this link



If you had any doubts about the value and potential of  using social media, check out 30 Interesting, Useless and Pointless Facts on Jeff Bulla’s blog at the following link!  Don’t be put off by the title!

You begin to understand why you can’t afford not to know to about Social Media whether you are in the public, private or community sectors!

Here is just one example and three facts!

Generation Y awareness of the Ford Fiesta before Ford started their social media program was 0%. It was 37% as of a month ago and stands at 58% at 3 December 2009.

25% of Ford’s marketing spend is on digital/social media!

Ford is the only US Auto company not to take a government grand!

Now you begin to see the possibilities now that using LinkedIn, Twitter and Facebook may bring?  We have some tips for developing a Social Media Strategy at this link


We are all going through change all the time.  But at the moment many of us are going through changes we would not have chosen as a result of the poor state of the Economy.

All change requires some form of communications/media management.  It’s vital that you have a strategy in place especially if you’re hoping that social media will play a role in your career advancement or your business survival business.

Here are 5 tip for your social media strategy

1. Integrate Online and Offline
Your communication’s strategy needs to cover both your off line and and online activities (see our recent post about managing your brand)  – you want to maximise both forms of interactions.  You are going to make every effort, campaign, and initiative count.

2. Start with a plan
Before you jump in, make sure you have a plan – think about who you are trying to influence.  Who has an interest in you or your business and what you want to provide.  List them and then decide – how important they are  – how much influence they have over your future – you can score them out of five under each heading!  Those with the highest score are the people to concentrate on. For social media you are usually looking at communities – what communities are you going to engage in?  Now what will  engagement will look like? What is the message and where are you going to communicate it – blogs, social network sites, Twitter, LinkedIn, MySpace, Facebook etc.?  How much time have you got and how many resources do you have available?  Now we are going to concentrate on social media

3. Engage in Conversations
When you use social media, it’s important to engage in conversations and get to know people just like in the off-line world.  Don’t just get in there and start pitching – it will just put people off!  Don’t be anxious to promote yourself or business at first,!  Add value and expertise and win respect in your conversations.  When you have done that opportunities will open up to talk about you and your business.  You need to win the right to pitch!

4. Monitor your Brand
Use tools like Google Alerts, Scoutlab, and Radian6 to monitor what’s being said about you, your company, your competitors and the market you are targeting. Knowing what’s being said about you and/or your brand can make you aware of your brand evangelists as well as your brand assassins. Knowing what’s being said about your competitors and the market can also make you more competitive. Simply putting your name and the name of your company into a search engine regularly will tell you a lot about your web presence!

5. Focus and Ignore the Noise
There are so many conversations taking place and so much interesting content that it easy to be distracted.  This is where your plan comes in – remind yourself what you are trying to say and the communities you want to address.  Stick to the plan – but review it at regular intervals as you get to understand more about social media.  You can streamline your plan to better target individuals and the communities that you need to be a part of. It also saves time – social media is so enjoyable to use it can be the greatest time waster in the world!

Above all remember –  “If content is king, then conversationion is queen.” – John Munsell, CEO of Bizzuka


The world sees your personal brand in all you do.  Everything, from the comments you make on Twitter to the way you dress, strengthens or weakens the way the world see you – your personal  brand!   Here are eight questions to ask yourself!

1. Do people believe you know what you are talking about?  Does your resume reflect the real depth of your experience – is it up to date?  Do the words you use reflect the latest thinking on your subject at this point in time?  Do you write articles and blop posts on your specialist interest?

2. Do you have an introductory piece – an ‘elevator speech?  Can you deliver a succinct description of what you do, how you do it differently, plus the benefit it delivers, within the time that it takes an elevator to travel one floor?

3. Are you a convincing communicator? Do people believe what you say?  Why not do a market survey – choose three people you trust and ask them what they think!  If not, then read a book or take a class.

4. Do you dress for the job?  Do you know what the dress code is for your sector?  Do you follow it?  But what about off duty – if you met you boss in the supermarket , what impression would they get?  Think about what is appropriate to the situation  – balance your individual style with clothing that will appeal to those you are trying to impress.

5. Do you know the etiquette for your organization and your sector?  What kind of business cards do people carry?  Be the one who follows up and says thank you after sector and professional events.

6. Do you know the people you need to impress?  Take time out to build your address book.  Collect business cards – make sure yours reflects your image properly!  Ask contacts for further introductions.  Use LinkedIn to find new people.

7.Do you nurture your network?  Do you work at nurturing your relationship with your contacts.  Do you show an active interest in them and genuinely care care about them?  Ask how they are and what they are doing and mean it.  Remember things they tell you – note them down if you need to!

8. What do you do with your spare time?  If you give something back ot the community with voluntary work or help your local sports club – the news does get around!

Your personal brand is precious – it’s the you that the world sees and judges you by.  Nurture your brand and you will nurture your life and your career.


Increasingly you are judged on your contributions to the web – Facebook, Twitter, LinkedIn, Blogs etc.  You will gain an online persona – your personal brand – whether you want to or not.  This can affect large parts of your life and certainly gaining business and work opportunities.  Your personal brand really does matter and you can develop it as you wish!  If you make a positive effort it can make a major contribution to your success.

Benjamin Yoskovitz. is the CEO & co-Founder of Standout Jobs, a venture-backed startup founded in 2007. He is also a blog and social media consultant.  He has been an entrepreneur for 10+ years in the Web space, working extensively in web & software development. He is obsessed with creating things  and with customer service. The piece below is from his blog to which there is a link at the bottom. These are his thoughts, not mine, but I would love to hear what you think!

“ Personal Branding Lessons

Looking back, here are some thoughts from my own experiences building my personal brand:

  1. It’s never too late to start. In some respects I think it’s easier to start making a concerted effort to build and cultivate your personal brand once you’re older and you have a few years working experience. You know more, you’re more comfortable in your shoes, and you have some experience to rely on. There are still too many examples of young people screwing up in public (on Facebook or Twitter) and getting in trouble for it (although there aren’t that many examples, they’re just blown out of proportion.
  2. You know more than you realize. A lot of people seem afraid to speak up publicly and promote themselves because they don’t feel like they have anything to say. You’d be surprised what you know.
  3. What you know is valuable. And what you know is likely valuable to a bunch of people, even if you don’t realize it. As they say, Common sense isn’t all that common. Just think of the college graduate coming up after you into your field of expertise, and the difference between where that person is at and where you’re at…
  4. Connecting online is easier than you think. I was amazed at how easily I could connect online with people. I still remember some of those early connections – Liz Strauss, Becky McCray, Chris Cree, Mike Sansone, Terry Starbucker and so many more. It was easy to find people online (who shared my interests), get myself involved, and build out a valuable network.
  5. It takes time and commitment. Building your personal brand isn’t something you do once in awhile when you’re bored. It takes time and commitment, and it never stops. And doing it half-ass won’t get you anywhere.
  6. It’s fun. I’ve always enjoyed building my personal brand, and the activities that are involved with that online – blogging, connecting, helping others, asking for help. It’s a process you have to enjoy otherwise you won’t do it properly and invest the right time. Plus, there is a feedback loop – as you gain valuable connections, leads (for jobs or business), comments on your blog, etc. you’ll realize that all of that is worthwhile feedback on your efforts. And that’s motivating.
  7. Watch. Learn. Emulate. Do your own thing. Starting the process of building your personal brand doesn’t involve years of research or anything that hasn’t been done before. As Dan’s book proves – there are models for making this stuff work. I remember spending a good amount of time watching and learning, and then emulating what others were doing. It was natural to copy what seemed to be working. But over time you branch out, do your own thing, experiment and your own personality, brand, value emerges.
  8. Your personal brand will (and should) evolve. Don’t think of your personal brand as a static item. It’s not a resume that you submit once and forget about; it’s a living, breathing thing. It changes and evolves, just as you do. That’s OK and expected.

Personal branding works. I’m a perfect use case for it. And certainly not the only one! But ultimately, I’m convinced that building a strong personal brand can absolutely help in career success (be it finding a new job, moving up within your organization, changing careers, etc.) and in many cases is a necessity.”

Read more: “The Importance of Personal Branding” –

Using Social Media as a Support Group

Going through change can you can feel very lonely.  Some people find support from friends and family – this is the ideal.  But for those who can’t social media can help.  The right kind of on line communities can provide a neutral space to share problems and that might be helpful for all of us.  This article – extract below provides some guidance on finding a group.

“It seems that now-a-days we can do most things online… clothes shopping, looking for Colleges, buying Holiday gifts, doing our banking… pretty much anything.

But there is something else we can do online….. something much more personal and sacred. We can even work on mending our inside pain and turmoil.

Before I get deeper into this topic I want to show why finding support groups online can make a lot of sense.

The Definition of a Support Group

Support Group – A support Group is a group of people who support each other over a problem they all share.

The Definition of an Online Community

Online Community – A group of people online who share a common interest.

Wow, both of those definitions sound very similar, don’t they?

An online community and support group are on the same type of idea. They have a common ground…. a common interest. And, the group builds from there. Because of this it makes sense that support groups would work online…. that they not only work, but they thrive.”

More at  Using Social Media as a Support Group | Collective Thoughts.


Here is an inspirational story from Global Voices Online about just what social media can achieve in terms of helping to manage change.  More at the link below.

Nearly 15 years after a ceasefire agreement put the conflict between Armenia and Azerbaijan over the disputed territory of Nagorno Karabakh on hold, a lasting peace remains elusive and few citizens of either country have the opportunity to meet or communicate with the other. That might be all set to change, however, with DOTCOM, a project funded by the U.S. State Department’s Bureau of Educational and Cultural Affairs and implemented by Project Harmony.

Bringing together 90 American, Armenian and Azerbaijani teenagers aged 14-16, participants will use online tools such as blogs to “create socially conscious media that will impact communities across the U.S. and the Caucasus.” Global Voices Online briefly spoke to DOTCOM Program Director Elizabeth Metraux earlier today.

The hope for students in DOTCOM is that they’ll acquire the skills and confidence to engage in meaningful discourse about subjects that matter. Students have a lot to say about conflict and poverty and human rights and education. DOTCOM is designed to teach students how to use social media to inspire change on those critical issues.

Global Voices Online » Armenia-Azerbaijan: Young Bloggers Bridge Geopolitical Divides.


Courtesy of About.Com:Job Search

Networking is one of the most important components of job searching. Use these top social and professional networking sites to enhance your career and boost your job search, and learn how to use social networking sites to job search.

How to use the full power of LinkedIn to job search, including effectively using your connections and utilizing all the information available on LinkedIn when you’re applying for jobs.

If you’re using Facebook for professional networking, and more people are every day, here are tips on the best way to use Facebook when you’re job searching.

Twitter is a social networking and microblogging service utilising instant messaging, SMS or a web interface. Twitter is open ended and people and companies use it in a variety of ways, including to job search.

MySpace is a social networking website offering users the opportunity to connect through personal profiles, blogs, groups and other features.

Ning is an online service to create, customize, and share a social network. Users have used Ning to create online social networks about lots of subjects, including jobs and the job search.

Doostang is an invite-only community, founded by a Stanford MBA and an MIT engineer, that connects young professionals to career opportunities through social networking.

How to Use Social Media in Your Job Search
Most people know that the best way to find a job is through networking. You can go to networking meetings, tap into your own personal network, or ask friends who they know. With the Internet buzzing with social media, there are similarly many ways to use social media in order to network, and eventually find a job.

How to Create a Professional Brand
How to create a professional brand using social networking sites and how to build a strategic online presence to help with your job searching and career building.

More Career / Social Networking Resources
Career and social networking online resources. Where to network online as part of your job search and how to use a social network to help land a job.

Job Search Networking

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Social Networking Sites – Top Social Media Sites for Job Searching.


Social media is changing. It has moved away from the world of techies and youth into a community wide phenomenon with a new way of connecting across all social divides. It can now meet all the challenges of social communications from making friend to doing business. Here are 6 ways in which we think it is changing.

1. The People Focus

We’re moving away from being “users” to being just people communicating with each other – here come real human beings. If you want to succeed as a company using social media – then take it a step forward and find a way to use social media to meet some different basic human needs e g for making contact with other real humans

2. Creating Meaning for Real People

Social media features and applications are common – people are now looking for more real value than just something new. People want to ge the latest news but they also want to be involved themselves and have conversations – lots of conversations – real interaction with you and others.

3. Supporting Technical Convergence

FriendFeed — now both a destination and an API — is growing rapidly, despite a doubtful wiki-like interface and interactive experience. That’s because people are at a loss when it comes to pulling their conversations together from various sources and assigning meaning to them. Companies that deliver beautifully designed, easy-to-use, searchable, flexible, aggregating platforms will become more important than any social media tool by itself.

4. Building a Truly Cross-Platform Experience

The iPhone experience has changed the playing field for users, companies, and developers. In Q1 of 2009 alone, Apple sold 4.4 million iPhones, and Google’s Android and the new Palm continue to build on the cross-platform, application- and service-driven model. People are seeking solutions that seamlessly cut across mobile, web, and live interaction.

5. Creating Relevant Social Networks

People will create, join, and seek social networks that enable them to have meaningful and relevant experiences with each other. Delivering social networks that allow people to connect easily and seamlessly around the things they love will make then next generation of IT billionaires.

6. Making Money

The next phase of social media will bring lots of ways to make money. With the rise of aggregating platforms, social networks, and new mobile and location-based features, there are going to be lot of ways of targeting ads to meet personal needs as well as providing new services and new hardware. All it needs is imagination. Social media has forever changed the way people with access to technology interact and that access is becoming easier to gain and cheaper by the day. We can’t put the monkey back in the box all we can do is teach it new tricks to serve us in the world we now live in.


An Australian study has shown that short periods using the Internet at work actually increases productivity – Study Author Brent Coker, Department of Management and Marketing, University of Melbourne.  Apparently Workplace Internet Leisure Browsing – or as Brent calls it WILB – gives you a break from concentrating on work, you return refreshed and so concentration is sharpened overall.  He studied 300 people who browsed for products, played games, kept up with the News and even watched YouTube videos.  I’m not sure what effect YouTube videos had on others in the office.  But this applied to those whose Internet breaks made up less than 20% of their time .  Those who were obsessed with the Internet were less productive.  So where does that leave those of us who love to Twitter?