Your Personal Brand Checklist
Your personal brand checklist will ensure the world sees you as you wish. It will help you reflect your personal brand in all you do. Everything, from the comments you make on Twitter to the way you dress, strengthens or weakens the way the you are seen! Here is your personal brand checklist.
- Are you sure people believe you know what you are talking about? First of all, does your resume reflect the real depth of your experience – is it up to date? Do the words you use at work reflect the latest thinking on your subject at this point in time? Do you write articles and blog posts on your specialist interest?
What about your “elevator speech”?
2. Can you deliver a succinct description of what you do, how you do it differently, plus the benefit it delivers? Can you say your piece within the time that it takes an elevator to travel one floor?
3. Are you a convincing communicator? Do people believe what you say? Can you influence people? Why not do a market survey? So, you could choose three people you trust and ask them what they think! Why not, read a book about it, take a class or work with a coach like me.
4. Do you dress for the job at work? Because you do need to know the dress code for your sector? And you would be wise to follow it for success. But what about off duty? If you met you boss in the supermarket, what impression would they get? Think about what is appropriate to the situation. And balance your individual style with clothing that will appeal to those you are trying to impress.
Do you know how to behave at work?
5. By that I mean the etiquette for your organisation and your sector? What kind of business cards do people carry? Most of all, always be courteous. Therefore, always be the one who follows up and says thank you after a kind deed. Remember to do it after sector and professional events.
6. Do you know the people you need to impress? Take time out to build your address book. Collect business cards – make sure yours reflects your image properly! When you have built your relationship, ask contacts for further introductions. Use LinkedIn to find new people.
How often do you nurture your network?
7. Are you working at nurturing your relationships with your contacts? Most of all, are you showing an active interest and do you genuinely care care about them? Ask how they are and what they are doing. But make sure you mean it. Remember things they tell you – note them down if you need to!
8. What do you do with your spare time? Do you give something back to the community with voluntary work? Or perhaps you help your local sports club? You don’t need to brag about it; news does get around!
Your personal brand is precious. It’s the you the world sees and judges by. Nurture your brand and you will nurture both your life and your career.
Wendy Smith is a career consultant, life coach and business coach with depth of experience in management, coaching and personal development. That experience means she is equally at home helping clients find a new career direction, starting-up new businesses or dealing with life’s more challenging personal issues. You can contact her at firstname.lastname@example.org
Wendy has written a little eBook on how to get on with your boss and a book on job search – you can find her books on Amazon at this link