Your Personal Brand Checklist

Your Personal Brand Checklist

Your personal brand checklist will ensure the world sees you as you wish. It will help you reflect your personal brand in all you do. Everything, from the comments you make on Twitter to the way you dress, strengthens or weakens the way the you are seen! Here is your personal brand checklist.

personal brand checklist
Your checklist
  1. Are you sure people believe you know what you are talking about? First of all, does your resume reflect the real depth of your experience – is it up to date? Do the words you use at work reflect the latest thinking on your subject at this point in time? Do you write articles and blog posts on your specialist interest?

What about your “elevator speech”?

2. Can you deliver a succinct description of what you do, how you do it differently, plus the benefit it delivers? Can you say your piece within the time that it takes an elevator to travel one floor?

3. Are you a convincing communicator? Do people believe what you say? Can you influence people? Why not do a market survey? So, you could choose three people you trust and ask them what they think!  Why not, read a book about it, take a class or work with a coach like me.

4. Do you dress for the job at work? Because you do need to know the dress code for your sector? And you would be wise to follow it for success. But what about off duty? If you met you boss in the supermarket, what impression would they get? Think about what is appropriate to the situation. And balance your individual style with clothing that will appeal to those you are trying to impress.

Do you know how to behave at work?

5. By that I mean the etiquette for your organisation and your sector? What kind of business cards do people carry? Most of all, always be courteous. Therefore, always be the one who follows up and says thank you after a kind deed. Remember to do it after sector and professional events.

6. Do you know the people you need to impress? Take time out to build your address book. Collect business cards – make sure yours reflects your image properly! When you have built your relationship, ask contacts for further introductions. Use LinkedIn to find new people.

How often do you nurture your network?

7. Are you working at nurturing your relationships with your contacts? Most of all, are you showing an active interest and do you genuinely care care about them? Ask how they are and what they are doing. But make sure you mean it.  Remember things they tell you – note them down if you need to!

8. What do you do with your spare time? Do you give something back to the community with voluntary work? Or perhaps you help your local sports club? You don’t need to brag about it; news does get around!

Your personal brand is precious. It’s the you the world sees and judges by. Nurture your brand and you will nurture both your life and your career.

Wendy Smith is a career consultant, life coach and business coach with depth of experience in management, coaching and personal development. That experience means she is equally at home helping clients find a new career direction, starting-up new businesses or dealing with life’s more challenging personal issues. You can contact her at wendy@wisewolfcoaching.com

Wendy has written a little eBook on how to get on with your boss and a book on job search – you can find her books on Amazon at this link

         

Low Job Search Periods

Low Job Search Periods

Job Search at Holiday Time

By Wendy Mason Career Coach and Life Coach►helping you find fresh perspectives on life and your career

Low Job Search Periods! Regular job hunters and those in the recruitment industry recognise two periods when there can be something of a lull in the job market. One is during the summer holiday period and the other is from the beginning of December until mid-January.

Yes, it gets tougher but this isn’t the time to take your eye off the ball. There are likely to be some opportunities around and who knows who you might meet over the Christmas period and what opportunities they may know about.

Having said that though, this might by the time to review and update your CV. Always think about what the recruiter wants to find out – and give it to them, clearly and near the beginning of your CV. Most recruiters scan CVs very quickly and what you say at the top of the first page is all important.

This might be the time as well to further explore social networking. How much do you know about using

lPhoto credit: Inmobiliaria Lares, Cangas)

Twitter and Facebook and are you fully exploiting the possibilities of LinkedIn? Advertising jobs is costly to companies, so many recruit through social media. That makes joining the big three (LinkedIn, Twitter and Facebook) lots of sense. Make sure you keep any dodgy Facebook pictures private, though.

Why not showcase your capabilities on line as well. Now might be the time to write some guest posts. Lots of blog owners (including me) welcome a well written article at any time of the year. I’m always on the lookout for 300 to 500 words on leadership, management, job search or career development. Guest bloggers take the burden off me to produce good content several times a week.

Take part in LinkedIn discussions too. They will continue over the Christmas period. Show people just what you have to contribute.

(Photo credit: Wikipedia)

And don’t forget about chatting to recruiters informally and keeping up to date with their companies. That is a great way to find out about jobs before anyone else. Get on Twitter or LinkedIn and connect with them; make sure you wish them the compliments of the season, too. You have nothing to lose and you may have plenty to gain.

I wish all those starting out on, or a continuing, a job search this week every success and if I can help, please get in touch.

Remember I offer a trial free half hour coaching session by phone or Skype.

Warm regards

Wendy
wendymason@wisewolfcoaching.com
http://wisewolfcoaching.com

  • Job Search: Make sure you include your personal profile/summary in your CV
  • Career Development: So you want to sit at the top table – learn to take a broad view!
  • Job Search and Career Development – Top 10 Tips On How To Work A Crowd

Job Search at Holiday Time

Job Search at Holiday Time

Advice from Wendy Smith. Wendy is a Career and Life Coach helping you find fresh perspectives on life and your career.  You can book a FREE coaching session or find out more at this link

Job Search at holiday time – regular job hunters and those in the recruitment industry recognise two periods when there can be something of a lull in the job market. One is during the summer holiday period and the other is from the beginning of December until mid-January.

Yes, it gets tougher but this isn’t the time to take your eye off the ball. There are likely to be some opportunities around and who knows who you might meet over the Christmas period and what opportunities they may know about.

Having said that though, this might by the time to review and update your CV. Always think about what the recruiter wants to find out – and give it to them, clearly and near the beginning of your CV. Most recruiters scan CVs very quickly and what you say at the top of the first page is all important.

This might be the time as well to further explore social networking. How much do you know about using

lPhoto credit: Inmobiliaria Lares, Cangas)

Twitter and Facebook and are you fully exploiting the possibilities of LinkedIn? Advertising jobs is costly to companies, so many recruit through social media. That makes joining the big three (LinkedIn, Twitter and Facebook) lots of sense. Make sure you keep any dodgy Facebook pictures private, though.

Why not showcase your capabilities on line as well. Now might be the time to write some guest posts. Lots of blog owners (including me) welcome a well written article at any time of the year. I’m always on the lookout for 300 to 500 words on leadership, management, job search or career development. Guest bloggers take the burden off me to produce good content several times a week.

Take part in LinkedIn discussions too. They will continue over the Christmas period. Show people just what you have to contribute.

(Photo credit: Wikipedia)

And don’t forget about chatting to recruiters informally and keeping up to date with their companies. That is a great way to find out about jobs before anyone else. Get on Twitter or LinkedIn and connect with them; make sure you wish them the compliments of the season, too. You have nothing to lose and you may have plenty to gain.

I wish all those starting out on, or a continuing, a job search this week every success and if I can help, please get in touch.

Wendy Smith is a career consultant, life coach and business coach with depth of experience in helping people lead happier lives and feel more fulfilled. She has worked in management as well as coaching and personal development, as well as starting up her own businesses. That means she is equally at home helping clients find a new career direction, starting-up a new business or dealing with life’s more challenging personal issues. 

Need help finding work, with problems at work, at home or with relationships? Book a FREE coaching session with Wendy or find out more at this link

 

Using Social Media for Job Search

Using Social Media for Job Search

Using social media – we all know by now that networking is one of the most important parts of job search. But not all of us are confident about using social media. This is a pity because social media sites will play an increasing role in networking, career advancement, and professional success in the future. If you are a reluctant user of social networking, I hope these tips will help.

Remember that most, if not everything, you do on-line stays there forever. And most can probably be found fairly easily by a potential employer.  So make sure everything you do and write on-line is compatible with the image you want potential employers to see.

Using Social Media – Sites to Consider

LinkedIn

Join LinkedIn if you have not already done so.  Have a look at the profiles of leaders in your professional field and the approach they have taken.  Fill out your profile with an eye to recording your achievements and making yourself an attractive job prospect. Find friends and former colleagues to connect with and join groups that represent you professional interest. You can join up to 50 groups and you can connect with other group members. Take part in group discussions to show your expertise. Update your status with useful links and information for others – become a resource. Do not head up your profile with “looking for work.” But use keywords related to the kind of work you are looking for in your profile. This will attract recruiters.

Facebook

More and more people every day seem to be using Facebook for professional networking. Although personally I have some reservations about its suitability.  Do not mix social and professional networking on Facebook. Use the security features on Facebook with great care. And choose your Friends wisely. Remember your Friends can usually see information about your other Friends in your Profile. Be careful about amount and type of information that you share.  Make sure you post only what you want business contacts or prospective employers to see. And post content relevant to your job search or career. Again, you can demonstrate your expertise.  Facebook can showcase you in the round for a potential employer. That, properly managed, is positive.

Twitter

Twitter is what is known as a microblogging service. You can, and people do, write messages to change the world in 140 characters. Twitter is open-ended and people. And companies use it in a variety of ways, including recruitment. But in 140 characters or less, it’s tough to apply for a job! However, you can tell colleagues and employers that you are looking. Find contacts and recruiters on Twitter. The begin to follow them to see new opportunities.  Follow companies and organizations that you would like to work for. And then find out what they are up to.  Post useful links and information as well as interactingwith others. Twitter is all about conversations, not broadcasting! You can find me on Twitter as @WWisewolf

Using social media can help you to create your professional brand and build your on-line presence strategically  to help with your job searching and career.

Wendy Smith is a career consultant, life coach and business coach with depth of experience in management, coaching and personal development. That experience means she is equally at home helping clients find a new career direction, starting-up new businesses or dealing with life’s more challenging personal issues. You can contact her at wendy@wisewolfcoaching.com

Wendy has written a little eBook on how to get on with your boss and a book on job search – you can find her books on Amazon at this link

         

Job Search – Using Social Media

Job Search – Using Social Media

We all know by now that networking is one of the most important parts of job search. But not all of us are confident about using social media. This is a pity because social media sites will play an increasing role in networking, career advancement, and professional success in the future. If you are a reluctant user of social networking, I hope these tips will help.

Remember that most, if not everything, you do on-line stays there forever and most can probably be found fairly easily by a potential employer.  So make sure everything you do and write on-line is compatible with the image you want that  potential employer to form.

LinkedIn

Join LinkedIn if you have not already done so.  Have a look at the profiles of leaders in your professional field and the approach they have taken.  Fill out your profile with an eye to recording your achievements and making yourself an attractive job prospect. Find friends and former colleagues to connect with and join groups that represent you professional interest.  You can join up to 50 groups and you can connect with other group members. Take part in group discussions to show your expertise and update your status with useful links and information for others – become a resource. Do not head up your profile with “looking for work” but use keywords related to the kind of work you are looking for in your profile to attract recruiters.

Facebook

More and more people every day seem to be using Facebook for professional networking, although personally I have some reservations.  Do not mix social and professional networking on Facebook and choose your Friends wisely. Remember your Friends can see information about your other Friends in your Profile. Be careful of the amount and type of information that you share.  Make sure you post only what you want business contacts or prospective employers to see and post content relevant to your job search or career. Again you can demonstrate your expertise.  Facebook can showcase you in the round for a potential employer and that, properly managed, is positive.

Twitter

Twitter is a social networking and what is known as a microblogging service – you can and people do write messages to change the world in 140 characters. Twitter is open-ended and people and companies use it in a variety of ways, including to job search. But in 140 characters or less, it’s tough to apply for a job! However, you can tell colleagues and employers that you are looking. Find contacts and recruiters on Twitter and begin to follow them to see new opportunities.  Follow companies and organizations that you would like to work for to find out what they are up to.  Post useful links and information and interact with others – Twitter is all about conversations! You can find me on Twitter as @WWisewolf

Use social networking sites to create your professional brand and build your on-line presence strategically  to help with your job searching and career.

Wendy is the The Career Coach – helping you to find fresh perspectives on your Job Search and Career. She helps you work towards your goals and aspirations, in a way that fits in with both work and home life. Email her at wendymason@wisewolfcoaching.com,  find her on Skype at wendymason14, or call +44 (0) 2081239146 (02081239146 for UK callers) or +1 262 317 9016 if you are in the US.

Book a free trial/consultation to try phone coaching from the comfort of your own home 

How to network to find a job!

How to network to find a job!

How to network – job search networking is all about making connections with people. The people you want to contact are those who can either let you know about potential job openings or connect you with others who can tell you.

Networking means talking to everyone you know. This includes family, friends, neighbours, acquaintances, previous employers and colleagues, people you play sport with, local business people, the family solicitor or accountant—everyone. It doesn’t matter if you don’t know very many people. The people you do know might in turn know other people who have heard about a job opening.

Job search networking can be done at different levels. It can be a matter of having casual conversations with people you meet. Or you can make it an active and strategic campaign to contact people for ideas, suggestions and information.

Don’t be afraid to ask for help. People are usually happy to help if they can. You have nothing to lose by phoning or meeting with your contacts. If you don’t make the connection, you won’t be able to tell if the person has good information or knows about an upcoming job. If you do speak with them, you might just land that job, or hear about another that suits you better.

At worst you might feel a bit uncomfortable. But, being prepared will make the discussions easier.

How to Prepare For Job Search Networking

Make a list of all the people you know.

They don’t need to be friends, or even acquaintances; you just need to have enough of a common link with them to initiate a conversation. If you can pick up the phone and call them, for any reason, they are potential networking contacts.

Prepare what you are going to say

You don’t want to just ring people up and say, ‘I work in HR. Do you know of any jobs going?’ Before you phone anyone, note down the specific details of what you’re looking for and exactly the kind of help you think they might be able to give you. For example, say:
‘I’m looking for a role in training and development within the public sector or a not-for-profit organisation. [Government department] or [organisation name] would be the kind of place I’d like to work in. Would you know of any places, maybe smaller and more local, that might be looking for trainers?’

Contact the people on your list in a systematic way

Set yourself a goal—maybe you’re happy to spend all afternoon on the phone to people, and cross twenty off your list. Or maybe you just want to work through the list steadily, making three calls a day. If you find yourself losing enthusiasm, being less conversational and speaking more mechanically, it might be time to take a break.

Ask them for job leads

To make it easy for people to help you, ask them if they have any tips, leads or suggestions. Ask them if they know of any vacancies at all for a person with your skills. If they don’t, ask them to keep you in mind in case anything comes up. Most importantly, ask them if they can suggest anyone else you contact. Do they know someone else who might know about the kinds of jobs that you’re after? Do they know anyone who works for this or that company that you’re interested in joining? If they can refer you to others, contact those other people and ask them the same questions.

Follow up contacts

Often people will tell you, ‘I’ll ask around and see what I can find out for you.’ Sometimes they do ask around; sometimes they forget almost immediately, or a crisis happens at work and they haven’t the time. If you don’t hear from them within a week or so, call them back to see if they’ve managed to find anything out.
Sometimes it seems as if no one will do anything for you or ask around on your behalf. It can be frustrating, but you should stay very polite and pleasant in your dealings with your contacts. After all, you’re asking them for a favour.

Follow up leads

After your initial networking efforts and research, you’ll probably have a long list of new people to try and make connections with. A phone call may be enough, or you might want to arrange a meeting with them to introduce yourself and ask them more specific questions about their company or industry.

Networking wisdom

• Whenever you meet someone new, exchange business cards with them (or at least get one from your new contact, so you can send them your details).
• Show your appreciation for the help you receive by sending a thank-you note, or by telling your contact how their information helped you, even if it only led indirectly to a job prospect.
• Think laterally about where to find network contacts. You can find people to add to your network almost anywhere.
• Get involved in a civic, social, religious or sporting organisation that interests you. As you meet new people in the organisation, they can become new network contacts.
• Join a professional organisation related to your field. The meetings or related events are good opportunities for you to network with people in your field.
• Think about online networking, in forums and in chat rooms.
• Record and organise all your network contacts—for example, on a spreadsheet or index cards. Write down what you found out from them, and any follow-up you should do. This will help you organise your time and monitor your progress.

Keep networking

Even after you’ve found a job, keep networking. Networking isn’t just for getting a job; it can help you do your job better, and it’s a way of being part of your community and society.

Life is full of surprises. You never know when you might need your network contacts’ help in another job search.

Social networking

Social networking sites, such as LinkedIn and Twitter, are becoming increasingly important tools for both job seekers and employers. Learn how to use them – if you would like some help I can recommend a first rate social networking trainer

With thanks to Australia’s Myfuture website

Wendy Mason is the The Career Coach – helping you to find fresh perspectives on your Job Search and Career. She helps you work towards your goals and aspirations, in a way that fits in with both work and home life. Email her at wendymason@wisewolfcoaching.com,  find her on Skype at wendymason14, or call +44 (0) 2081239146 (02081239146 for UK callers) or +1 262 317 9016 if you are in the US.

A free trial/consultation allows you to try phone coaching from the comfort of your own home and without risk. Don’t forget to ask about the Summer Special Offer 

  • Job Search and Career Development:How to Perfect Your Elevator Pitch
  • Career Development; How To Ask For an Informational Interview
  • Job Search:How to Negotiate Salary During a Job Offer
  • Job Search – Minding the Brand – Not Your Holiday Photo Please
  • Career Development – “Worst Case Scenario” – How To Handle Getting Fired

Job search – how to network to find a job!

This is icon for social networking website. Th...
(Photo credit: Wikipedia)

Job search – how to network to find a job!

Job search networking is all about making connections with people. The people you want to contact are those who can either let you know about potential job openings or connect you with others who can tell you.

Networking means talking to everyone you know. This includes family, friends, neighbours, acquaintances, previous employers and colleagues, people you play sport with, local business people, the family solicitor or accountant—everyone. It doesn’t matter if you don’t know very many people. The people you do know might in turn know other people who have heard about a job opening.

Job search networking can be done at different levels. It can be a matter of having casual conversations with people you meet. Or you can make it an active and strategic campaign to contact people for ideas, suggestions and information.

Don’t be afraid to ask for help. People are usually happy to help if they can. You have nothing to lose by phoning or meeting with your contacts. If you don’t make the connection, you won’t be able to tell if the person has good information or knows about an upcoming job. If you do speak with them, you might just land that job, or hear about another that suits you better.

At worst you might feel a bit uncomfortable. But, being prepared will make the discussions easier.

How to Prepare For Job Search Networking

Make a list of all the people you know.

They don’t need to be friends, or even acquaintances; you just need to have enough of a common link with them to initiate a conversation. If you can pick up the phone and call them, for any reason, they are potential networking contacts.

Prepare what you are going to say

You don’t want to just ring people up and say, ‘I work in HR. Do you know of any jobs going?’ Before you phone anyone, note down the specific details of what you’re looking for and exactly the kind of help you think they might be able to give you. For example, say:
‘I’m looking for a role in training and development within the public sector or a not-for-profit organisation. [Government department] or [organisation name] would be the kind of place I’d like to work in. Would you know of any places, maybe smaller and more local, that might be looking for trainers?’

Contact the people on your list in a systematic way

Set yourself a goal—maybe you’re happy to spend all afternoon on the phone to people, and cross twenty off your list. Or maybe you just want to work through the list steadily, making three calls a day. If you find yourself losing enthusiasm, being less conversational and speaking more mechanically, it might be time to take a break.

Ask them for job leads

To make it easy for people to help you, ask them if they have any tips, leads or suggestions. Ask them if they know of any vacancies at all for a person with your skills. If they don’t, ask them to keep you in mind in case anything comes up. Most importantly, ask them if they can suggest anyone else you contact. Do they know someone else who might know about the kinds of jobs that you’re after? Do they know anyone who works for this or that company that you’re interested in joining? If they can refer you to others, contact those other people and ask them the same questions.

Follow up contacts

Often people will tell you, ‘I’ll ask around and see what I can find out for you.’ Sometimes they do ask around; sometimes they forget almost immediately, or a crisis happens at work and they haven’t the time. If you don’t hear from them within a week or so, call them back to see if they’ve managed to find anything out.
Sometimes it seems as if no one will do anything for you or ask around on your behalf. It can be frustrating, but you should stay very polite and pleasant in your dealings with your contacts. After all, you’re asking them for a favour.

Follow up leads

After your initial networking efforts and research, you’ll probably have a long list of new people to try and make connections with. A phone call may be enough, or you might want to arrange a meeting with them to introduce yourself and ask them more specific questions about their company or industry.

Networking wisdom

• Whenever you meet someone new, exchange business cards with them (or at least get one from your new contact, so you can send them your details).
• Show your appreciation for the help you receive by sending a thank-you note, or by telling your contact how their information helped you, even if it only led indirectly to a job prospect.
• Think laterally about where to find network contacts. You can find people to add to your network almost anywhere.
• Get involved in a civic, social, religious or sporting organisation that interests you. As you meet new people in the organisation, they can become new network contacts.
• Join a professional organisation related to your field. The meetings or related events are good opportunities for you to network with people in your field.
• Think about online networking, in forums and in chat rooms.
• Record and organise all your network contacts—for example, on a spreadsheet or index cards. Write down what you found out from them, and any follow-up you should do. This will help you organise your time and monitor your progress.

Keep networking

Even after you’ve found a job, keep networking. Networking isn’t just for getting a job; it can help you do your job better, and it’s a way of being part of your community and society.

Life is full of surprises. You never know when you might need your network contacts’ help in another job search.

Social networking

Social networking sites, such as LinkedIn and Twitter, are becoming increasingly important tools for both job seekers and employers. Learn how to use them – if you would like some help I can recommend a first rate social networking trainer

With thanks to Australia’s Myfuture website

Wendy Mason is the The Career Coach – helping you to find fresh perspectives on your Job Search and Career. She helps you work towards your goals and aspirations, in a way that fits in with both work and home life. Email her at wendymason@wisewolfcoaching.com,  find her on Skype at wendymason14, or call +44 (0) 2081239146 (02081239146 for UK callers) or +1 262 317 9016 if you are in the US.

A free trial/consultation allows you to try phone coaching from the comfort of your own home and without risk. Don’t forget to ask about the Summer Special Offer 

  • Job Search and Career Development:How to Perfect Your Elevator Pitch
  • Career Development; How To Ask For an Informational Interview
  • Job Search:How to Negotiate Salary During a Job Offer
  • Job Search – Minding the Brand – Not Your Holiday Photo Please
  • Career Development – “Worst Case Scenario” – How To Handle Getting Fired

A Checklist For Your Personal brand

Image via Wikipedia

September and a new term begins.  Time to reassess and refresh your personal brand!  The world sees your personal brand in all you do; it can work for you or against you.    

Sometime ago I posted a Checklist for your Personal Brand on Wisewolf Talking. Here is an updated version.

1. Do you have credibility? Are you an expert in your subject?  Do people believe you know what you are talking about?  Do the words you use reflect the latest thinking on your subject?  Do you write articles and blog posts on your specialist interest? Does your resume reflect the real depth of your experience – is it up to date?

2. Do you have an introductory piece – an ‘elevator speech?  Can you deliver a succinct description of what you do, how you do it differently, plus the benefit it delivers, within the time that it takes an elevator to travel one floor?

3. Are you a convincing communicator? Do people believe what you say and act on your advice?  Why not do a market survey – choose three people you trust and ask them what they think!  If not, then read a book or take a class.

4. Do you dress for the job?  Do you know what the dress code is for your sector?  Do you follow it?  But what about off duty – if you met you boss in the supermarket, what impression would they get?  Think about what is appropriate to the situation – balance your individual style with clothing that will appeal to those you are trying to impress.

5. Do you know the etiquette for your organization and your sector?  How do people behave? What kind of business cards do people carry?  Be the one who follows up and says thank you after sector and professional events.

6. Do you know the people you need to impress?  Take time out to build your address book.  Collect business cards – make sure your card reflects your image properly!  Ask contacts for further introductions.  Use LinkedInTwitterand Facebook to find new people.

7. Do you nurture your network?  Do you work at nurturing your relationship with your contacts?  Do you show an active interest in them and genuinely care about them?  Ask how they are and what they are doing and mean it.  Remember things they tell you – note them down if you need to! People appreciate real attention but they know when you are being insincere.

8. What do you do with your spare time?  If you give something back to the community with voluntary work or help your local sports club – the news does get around!

Your personal brand is precious – it’s the “you” that the world sees and judges you by.  Nurture your brand and you will nurture your life and your career.

Related articles

A Checklist For Your Personal Brand

Image via Wikipedia

September and a new term begins.  Time to reassess and refresh your personal brand!  The world sees your personal brand in all you do; it can work for you or against you.    

Sometime ago I posted a Checklist for your Personal Brand on Wisewolf Talking. Here is an updated version.

1. Do you have credibility? Are you an expert in your subject?  Do people believe you know what you are talking about?  Do the words you use reflect the latest thinking on your subject?  Do you write articles and blog posts on your specialist interest? Does your resume reflect the real depth of your experience – is it up to date?

2. Do you have an introductory piece – an ‘elevator speech?  Can you deliver a succinct description of what you do, how you do it differently, plus the benefit it delivers, within the time that it takes an elevator to travel one floor?

3. Are you a convincing communicator? Do people believe what you say and act on your advice?  Why not do a market survey – choose three people you trust and ask them what they think!  If not, then read a book or take a class.

4. Do you dress for the job?  Do you know what the dress code is for your sector?  Do you follow it?  But what about off duty – if you met you boss in the supermarket, what impression would they get?  Think about what is appropriate to the situation – balance your individual style with clothing that will appeal to those you are trying to impress.

5. Do you know the etiquette for your organization and your sector?  How do people behave? What kind of business cards do people carry?  Be the one who follows up and says thank you after sector and professional events.

6. Do you know the people you need to impress?  Take time out to build your address book.  Collect business cards – make sure your card reflects your image properly!  Ask contacts for further introductions.  Use LinkedIn, Twitter and Facebook to find new people.

7. Do you nurture your network?  Do you work at nurturing your relationship with your contacts?  Do you show an active interest in them and genuinely care about them?  Ask how they are and what they are doing and mean it.  Remember things they tell you – note them down if you need to! People appreciate real attention but they know when you are being insincere.

8. What do you do with your spare time?  If you give something back to the community with voluntary work or help your local sports club – the news does get around!

Your personal brand is precious – it’s the “you” that the world sees and judges you by.  Nurture your brand and you will nurture your life and your career.

The Dangers of Social Media

Image via Wikipedia

I love social media – Twitter, Linkedin, Facebook etc.  Those I’ve tried, I love, most of the time!

Of course, I’m aware of the dangers and, yes, I have come unstuck before.  There are a number of us using Twitter who were taken in by a fraudster claiming to do good works.  I learned the hard way not to take people at gravatar value.

I know about the dangers of meeting up but by following the rules about first meetings in public, etc, I’ve met some smashing people and made some real friends.

But today I had my first really negative experience.  I realised the power of the medium and felt quite intimidated by it.

I received a series of what I considered to be fairly “spammy” messages from one particular network (not one of those named above).  I tried to unsubscribe from these particular messages but it wasn’t easy and for some reason it didn’t work.  In all honesty I don’t think the originator of the messages intended them to be anything but helpful and good natured.  But I was very tired of it.

So I sent off a fairly abrasive message and copied it to others. Next I get what I found a fairly sinister message from someone pointing out that by sending such a message I might be damaging my business.  Then I get other messages more or less raising questions about my professional judgement and credibility.

I was left feeling very threatened, realising that it wouldn’t be hard for a few words here and a few words there on social networks to be very damaging indeed.

I’ve taken my own actions to remedy this. And as I mention above I don’t think the writer of the original message meant to do anything but good.  However I am left chastened and wary.

There is huge power in these tools that we are beginning to take for granted.  I, for one, will be much more careful how I engage in future and I will certainly research any network I think of joining quite carefully before signing up.

And I think I need to remember another lesson or two, abrasive messages are much better not sent and, if you were foolish enough to send one, please don’t copy them to others!

 
I am Wendy Mason and I work as a personal and business coach, consultant and blogger.  I have worked with many different kinds of people going through personal  and career change. If you would like my help, please email me at wendymason@wisewolfconsulting.com or ring ++44(0)2084610114 or ++44(0)7867681439.  I will be very pleased to hear from you. I offer half an hour’s free telephone coaching to readers of this blog who quote WW1 – email me to arrange.