On most occasions when you give feedback your hearer is expecting a message of some kind – good or bad. Bad news often comes as a shock, even if it is expected! The reality and the details may be very hard to bear! There is, and should be, a lot more to it than just saying or writing the words! If you want to ensure there is the best possible outcome then you will need to prepare and to follow-up, as well as delivering the message itself well!