Your Personal Brand Checklist

Your Personal Brand Checklist

Your personal brand checklist will ensure the world sees you as you wish. It will help you reflect your personal brand in all you do. Everything, from the comments you make on Twitter to the way you dress, strengthens or weakens the way the you are seen! Here is your personal brand checklist.

personal brand checklist
Your checklist
  1. Are you sure people believe you know what you are talking about? First of all, does your resume reflect the real depth of your experience – is it up to date? Do the words you use at work reflect the latest thinking on your subject at this point in time? Do you write articles and blog posts on your specialist interest?

What about your “elevator speech”?

2. Can you deliver a succinct description of what you do, how you do it differently, plus the benefit it delivers? Can you say your piece within the time that it takes an elevator to travel one floor?

3. Are you a convincing communicator? Do people believe what you say? Can you influence people? Why not do a market survey? So, you could choose three people you trust and ask them what they think!  Why not, read a book about it, take a class or work with a coach like me.

4. Do you dress for the job at work? Because you do need to know the dress code for your sector? And you would be wise to follow it for success. But what about off duty? If you met you boss in the supermarket, what impression would they get? Think about what is appropriate to the situation. And balance your individual style with clothing that will appeal to those you are trying to impress.

Do you know how to behave at work?

5. By that I mean the etiquette for your organisation and your sector? What kind of business cards do people carry? Most of all, always be courteous. Therefore, always be the one who follows up and says thank you after a kind deed. Remember to do it after sector and professional events.

6. Do you know the people you need to impress? Take time out to build your address book. Collect business cards – make sure yours reflects your image properly! When you have built your relationship, ask contacts for further introductions. Use LinkedIn to find new people.

How often do you nurture your network?

7. Are you working at nurturing your relationships with your contacts? Most of all, are you showing an active interest and do you genuinely care care about them? Ask how they are and what they are doing. But make sure you mean it.  Remember things they tell you – note them down if you need to!

8. What do you do with your spare time? Do you give something back to the community with voluntary work? Or perhaps you help your local sports club? You don’t need to brag about it; news does get around!

Your personal brand is precious. It’s the you the world sees and judges by. Nurture your brand and you will nurture both your life and your career.

Wendy Smith is a career consultant, life coach and business coach with depth of experience in management, coaching and personal development. That experience means she is equally at home helping clients find a new career direction, starting-up new businesses or dealing with life’s more challenging personal issues. You can contact her at wendy@wisewolfcoaching.com

Wendy has written a little eBook on how to get on with your boss and a book on job search – you can find her books on Amazon at this link

         

YOUR PERSONAL BRAND – A CHECK LIST – 8 QUESTIONS TO ASK YOURSELF

The world sees your personal brand in all you do.  Everything, from the comments you make on Twitter to the way you dress, strengthens or weakens the way the world see you – your personal  brand!   Here are eight questions to ask yourself!

1. Do people believe you know what you are talking about?  Does your resume reflect the real depth of your experience – is it up to date?  Do the words you use reflect the latest thinking on your subject at this point in time?  Do you write articles and blop posts on your specialist interest?

2. Do you have an introductory piece – an ‘elevator speech?  Can you deliver a succinct description of what you do, how you do it differently, plus the benefit it delivers, within the time that it takes an elevator to travel one floor?

3. Are you a convincing communicator? Do people believe what you say?  Why not do a market survey – choose three people you trust and ask them what they think!  If not, then read a book or take a class.

4. Do you dress for the job?  Do you know what the dress code is for your sector?  Do you follow it?  But what about off duty – if you met you boss in the supermarket , what impression would they get?  Think about what is appropriate to the situation  – balance your individual style with clothing that will appeal to those you are trying to impress.

5. Do you know the etiquette for your organization and your sector?  What kind of business cards do people carry?  Be the one who follows up and says thank you after sector and professional events.

6. Do you know the people you need to impress?  Take time out to build your address book.  Collect business cards – make sure yours reflects your image properly!  Ask contacts for further introductions.  Use LinkedIn to find new people.

7.Do you nurture your network?  Do you work at nurturing your relationship with your contacts.  Do you show an active interest in them and genuinely care care about them?  Ask how they are and what they are doing and mean it.  Remember things they tell you – note them down if you need to!

8. What do you do with your spare time?  If you give something back ot the community with voluntary work or help your local sports club – the news does get around!

Your personal brand is precious – it’s the you that the world sees and judges you by.  Nurture your brand and you will nurture your life and your career.

SOCIAL NETWORKING SITES – TOPSITES FOR JOB SEARCH AND HOW TO USE THEM

Courtesy of About.Com:Job Search

Networking is one of the most important components of job searching. Use these top social and professional networking sites to enhance your career and boost your job search, and learn how to use social networking sites to job search.

LinkedIn
How to use the full power of LinkedIn to job search, including effectively using your connections and utilizing all the information available on LinkedIn when you’re applying for jobs.

Facebook
If you’re using Facebook for professional networking, and more people are every day, here are tips on the best way to use Facebook when you’re job searching.

Twitter
Twitter is a social networking and microblogging service utilising instant messaging, SMS or a web interface. Twitter is open ended and people and companies use it in a variety of ways, including to job search.

MySpace
MySpace is a social networking website offering users the opportunity to connect through personal profiles, blogs, groups and other features.

Ning
Ning is an online service to create, customize, and share a social network. Users have used Ning to create online social networks about lots of subjects, including jobs and the job search.

Doostang
Doostang is an invite-only community, founded by a Stanford MBA and an MIT engineer, that connects young professionals to career opportunities through social networking.

How to Use Social Media in Your Job Search
Most people know that the best way to find a job is through networking. You can go to networking meetings, tap into your own personal network, or ask friends who they know. With the Internet buzzing with social media, there are similarly many ways to use social media in order to network, and eventually find a job.

How to Create a Professional Brand
How to create a professional brand using social networking sites and how to build a strategic online presence to help with your job searching and career building.

More Career / Social Networking Resources
Career and social networking online resources. Where to network online as part of your job search and how to use a social network to help land a job.

Job Search Networking

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Social Networking Sites – Top Social Media Sites for Job Searching.

How Social media can speed up your job search – blogs

This is from  Wall-McLaughlin Recruiting & Staffing – JobWall Blog.

A prominent blogger recently proclaimed that any professional who considers himself to be a top performer in his field has a blog. So if you don’t have a blog, you must not be a top performer. With more and more employers buying into that statement, the establishment and maintenance of a blog is becoming as important a part of the job search process as is having a clean resume or nailing your interviews. By establishing and maintaining a blog you:

– Set yourself apart from other job seekers

– Show your expertise in a niche field

– Show you are keeping up with the times and are able to display your understanding of the happenings in your industry

– Establish yourself as a source of information, not just a name on paper

– Attract others with the same interests as you, allowing you to grow your professional network

So now that you’ve established a blog, what are the key dos and don’ts to ensure your blog will help you land that dream job?

More at  Wall-McLaughlin Recruiting & Staffing – JobWall Blog.

Facebook, Twitter and LinkedIn

I’ve been watching the debate about Facebook, Twitter and LinkedIn with interest – mainly because I’m an avid user of the first and last.  But I do use Facebook too.  I like a comment that Facebook is about the past, Twitter is about the present and LinkedIn about the future!

Facebook is good for finding old friends and relatives – finding old school friends etc.  Although I suppose if you are over forty you are more likely to use Friends Re-United, but the concept still holds good.

Twitter when its good is very much about the present, what I’m doing now, what we are doing now or what the world is doing now. No one is interested in what you said yesterday – it’s lost out there in the clouds somewhere.

LinkedIn at the end of the day is about future work and business opportunities; even the group comments and debates have an edge to them which is around building your image as a potential employee or business partner – there aren’t many jokes! Increasingly Facebook and Twitter are about marketing but that is different from the professional focus of LinkedIn.

You can, of course, use all three  for finding old and potential new friends and for keeping in touch.  Personal and business email addresses change but many people make sure they update their email address on LinkedIn, for example.  But friendship depends upon some degree of self exposure and for me that is the trouble with Facebook.  Facebook becomes interesting when you give just a little too much of yourself away – the tag on the photo at the office party from hell, for example.  I keep up my Facebook account but it has got real potential to make me squirm and I have joined some rather odd groups in my time on the spur of the moment.  I’ve not got round to leaving them cos its all too complicated.  LinkedIn should keep you on the professional straight and narrow on the disclosure front, so you may make business contacts but I’m not convinced you will make many friends.

Oddly enough although I’m fairly new to Twitter I have a feeling that it probably has the strongest case in terms of making on-line friends.  There is a limit to how much you can expose to the world in a relatively short message and although a picture will build up, it will be in real time – just like in the off line world,  face to face!

It will be useful to see whether I think the same in a few months time.  In the meantime I shall go on tweeting on Twitter (find me as WWisewolf) and networking on LinkedIn.  I suspect its going to be Facebook that goes by the wayside soon.  Except, of course, for the odd check up to make sure there are no embarrassing tags in photos I’d rather forget.