Alice down the rabbit hole – or customer service and schizophrenia in the downturn!

Most change is a mixture of hard and soft approaches and the strategy chosen usually reflects of the underlying culture of the organisation! How the mix works is critical because if it is not well managed it can become fraught with conflict and demoralising for people in the organisation; it can lead to a schizophrenic approach to customers.

LESSONS IN PERSONAL BRANDING

Increasing you are judged on your contributions to the web – Facebook, Twitter, LinkedIn, Blogs etc. You will gain an online persona – your personal brand – whether you want to or not. This can affect large parts of your life and certainly gaining business and work opportunities. Your personal brand really does matter!