Branding in Your Job Search

Branding in Your Job Search

Wally, Wolves and Branding in Your Job Search

Advice from Wendy Smith; Career Coach and author of The WiseWolf Job Search Pocket Book – order on Amazon

I was sorry to hear of the death recently of Wally Olins. Wally was one of the great gurus of branding, that 21st Century obsession.

Branding in Your Job Search – of course, branding began on Madison Avenue and back in the sixties. As the founding father, Rosser Reeves, wrote in his book “Reality in Advertising;” brands “establish contact with the subconscious …below word level….Their sole purpose is to create images and moods.”

The moods that branding has created have changed the fortunes of global corporations. Think about “The future’s bright, the future’s Orange.” That was a success brought about by Wally’s consultancy company, Wolff Olins.

My own experience of Wolff Olins came in the 1980s when I worked with them on a programme to re-launch and re-brand social security in the UK.

It wasn’t a job I particularly liked and it didn’t last long. But my disenchantment had nothing to do with Wollf Olins and their work. Of them I remained in awe and I learned some significant lessons from them about creating an authentic brand – it took commitment, consistency and great attention to the detail.

Those principles are ones you need to keep in mind when maintaining brand “You” in your job search and your career.

• Be consistent in the messages you send about your competencies and your professional approach
• Be thorough in how you apply the various job search and career development tools and processes
• Be fastidious in your attention detail when applying for jobs and promotions – check and double-check.

Make sure that what you show the world, is what you plan to bring to your opportunities.

Other resources for the job seeker

As a job seeker, there are lots of useful techniques to learn or to refresh. From writing a modern CV to wooing at the interview, you’ll find lots of tips in my handy little pocket book.

Your first day in a new job!
A concise and practical little workbook. For all who have the courage to go out and learn the new skills necessary to find a job now.

A concise and practical little work book. For all who have the courage to go out and learn the new skills necessary to find a job now.

Find this and my other books on my Amazon page at this link; http://ow.ly/BRSAL

Remember working with a career coach can really help job search. Get in touch at the Facing a mid-career dilemmaemail address below – I offer a free half hour trial session by phone or Skype.

Wendy Smith, Career, life and Business Coach

Wendy Smith is a career consultant, life coach and business coach with depth of experience in organisational development, management, coaching and personal development. That experience means she is equally at home helping clients find a new career direction, starting-up new businesses or dealing with life’s more challenging personal issues. 

Need help finding work, with problems at work, at home or with relationships? Book your free 30 minute, no obligation, trial coaching session with Wendy Smith now at this Link 

A Checklist For Your Personal brand

Image via Wikipedia

September and a new term begins.  Time to reassess and refresh your personal brand!  The world sees your personal brand in all you do; it can work for you or against you.    

Sometime ago I posted a Checklist for your Personal Brand on Wisewolf Talking. Here is an updated version.

1. Do you have credibility? Are you an expert in your subject?  Do people believe you know what you are talking about?  Do the words you use reflect the latest thinking on your subject?  Do you write articles and blog posts on your specialist interest? Does your resume reflect the real depth of your experience – is it up to date?

2. Do you have an introductory piece – an ‘elevator speech?  Can you deliver a succinct description of what you do, how you do it differently, plus the benefit it delivers, within the time that it takes an elevator to travel one floor?

3. Are you a convincing communicator? Do people believe what you say and act on your advice?  Why not do a market survey – choose three people you trust and ask them what they think!  If not, then read a book or take a class.

4. Do you dress for the job?  Do you know what the dress code is for your sector?  Do you follow it?  But what about off duty – if you met you boss in the supermarket, what impression would they get?  Think about what is appropriate to the situation – balance your individual style with clothing that will appeal to those you are trying to impress.

5. Do you know the etiquette for your organization and your sector?  How do people behave? What kind of business cards do people carry?  Be the one who follows up and says thank you after sector and professional events.

6. Do you know the people you need to impress?  Take time out to build your address book.  Collect business cards – make sure your card reflects your image properly!  Ask contacts for further introductions.  Use LinkedInTwitterand Facebook to find new people.

7. Do you nurture your network?  Do you work at nurturing your relationship with your contacts?  Do you show an active interest in them and genuinely care about them?  Ask how they are and what they are doing and mean it.  Remember things they tell you – note them down if you need to! People appreciate real attention but they know when you are being insincere.

8. What do you do with your spare time?  If you give something back to the community with voluntary work or help your local sports club – the news does get around!

Your personal brand is precious – it’s the “you” that the world sees and judges you by.  Nurture your brand and you will nurture your life and your career.

Related articles

A Checklist For Your Personal Brand

Image via Wikipedia

September and a new term begins.  Time to reassess and refresh your personal brand!  The world sees your personal brand in all you do; it can work for you or against you.    

Sometime ago I posted a Checklist for your Personal Brand on Wisewolf Talking. Here is an updated version.

1. Do you have credibility? Are you an expert in your subject?  Do people believe you know what you are talking about?  Do the words you use reflect the latest thinking on your subject?  Do you write articles and blog posts on your specialist interest? Does your resume reflect the real depth of your experience – is it up to date?

2. Do you have an introductory piece – an ‘elevator speech?  Can you deliver a succinct description of what you do, how you do it differently, plus the benefit it delivers, within the time that it takes an elevator to travel one floor?

3. Are you a convincing communicator? Do people believe what you say and act on your advice?  Why not do a market survey – choose three people you trust and ask them what they think!  If not, then read a book or take a class.

4. Do you dress for the job?  Do you know what the dress code is for your sector?  Do you follow it?  But what about off duty – if you met you boss in the supermarket, what impression would they get?  Think about what is appropriate to the situation – balance your individual style with clothing that will appeal to those you are trying to impress.

5. Do you know the etiquette for your organization and your sector?  How do people behave? What kind of business cards do people carry?  Be the one who follows up and says thank you after sector and professional events.

6. Do you know the people you need to impress?  Take time out to build your address book.  Collect business cards – make sure your card reflects your image properly!  Ask contacts for further introductions.  Use LinkedIn, Twitter and Facebook to find new people.

7. Do you nurture your network?  Do you work at nurturing your relationship with your contacts?  Do you show an active interest in them and genuinely care about them?  Ask how they are and what they are doing and mean it.  Remember things they tell you – note them down if you need to! People appreciate real attention but they know when you are being insincere.

8. What do you do with your spare time?  If you give something back to the community with voluntary work or help your local sports club – the news does get around!

Your personal brand is precious – it’s the “you” that the world sees and judges you by.  Nurture your brand and you will nurture your life and your career.