Social Media Marketing Beginner’s Guide

By Jon Rognerud


What is the hottest social media tool to emerge on the scene this year? It’s ‘Twitter’, and you may get hooked too…

SMX Social MediaI recently came back from a fully packed conference on social media marketing, the Danny Sullivan SMX show in Long Beach, CA, and all-the-rage was Twitter, a micro-blogging platform that many at first (typically) considered a ‘joke’ or maybe just a temporary fad. They (we) were all wrong, but most agreed that using any tool or technique without a reasonable strategy was a missed opportunity.

But, let’s not be too quick – learn how to research & leverage the social media space with planning and execution along the way.

I’ll show you that micro blogging and the other tools and platforms in this short SMM guide are things you might consider for your important social media marketing.

Furthermore, SMM can provide quality traffic, you can minimize the often laborious time by a little planning and it is possible to market into B2B marketplaces. It’s not just for kids anymore.

What is it?

“Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks”. Social Media is a shorter top level term that describes the space overall, and covers the activities around social interaction, content, videos, images and audio exposure.

Where to start?

More at Social Media Marketing Beginner’s Guide.

UK Redundancy: the facts you need to know – Times Online

Redundancy: the facts you need to know

Finding out about your rights is essential when you’re faced with the daunting prospect of unemployment

Clare Dight and Emily Ford

What is redundancy? Redundancy is a form of dismissal. People are usually made redundant because their employer needs to reduce the workforce or because the job they do is no longer necessary. Redundancies often happen because an organisation is cutting costs and needs to reduce staff numbers, or because new systems or technology have made a job unnecessary. It could be because your job no longer exists or because the business is closing down or moving.

Usually, in order for a dismissal to be redundancy, your job role needs to have disappeared. It is not redundancy if your employer takes on a direct replacement immediately. All workers are protected from being sacked or chosen for redundancy unfairly by the Employment Rights Act 1996.

More at  Redundancy: the facts you need to know – Times Online.

Social Media and The Evolution Towards Simply Marketing | Part 2

This comment has just been received and deserves its own post

All great ideas (see Grey Review item below) however I would moreover include a further item to it: think about doing a virtual event. By applying Virtual events to marketing challenges, you can get the word out to prospective customers, produce new leads and help out close business by now in the pipeline. There are small-budget ways to hold virtual events and there are more robust, feature rich and scalable solutions (like InXpo, ON24 or Stream57) that are great for putting on events that include virtual exhibits, informative conference sessions, product demos as well as networking with attendees. Although people are hesitant to travel, they are very prone to be present at an event that they can attend from their desk. Even if you are just doing a manufactured goods demo or better yet, offering several educational information in say a webinar or webcast, a virtual event will get you additional coverage and more leads very cost effectively. Visit to discover further about how to do this and locate virtual event providers.

Five steps to better flexible working – Management Today

Bringing in a flexible working policy is a lot easier said than done – so MT asked Susan Yallop, a director at recruitment Adecco, to give us her five top tips for making it work within your business.

Full article at  Five steps to better flexible working – Management Today.

Speech by HH The Dalai Lama – Thinking Globally: A Universal Task:

Thinking Globally: A Universal Task

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Scientific predictions of environmental change are difficult for ordinary human beings to comprehend fully. We hear about hot temperatures and rising sea levels, increasing cancer rates, vast population growth, depletion of resources, and extinction of species. Human activity everywhere is hastening to destroy key elements of the natural eco-systems all living beings depend on.

These threatening developments are individually drastic and together amazing. The world’s population has tripled in this century alone and is expected to double or triple in the next. The global economy may grow by a factor of five or ten including with it extreme rates of energy consumption, carbon dioxide production, and deforestation. It is hard to imagine all things actually happening in our lifetime and in the lives of our children. We have to consider the prospects of global suffering and environmental degradation unlike anything in human history.

I think, however, there is good news……

More at the link below!

Thinking Globally: A Universal Task.

The crisis: Mobilizing boards for change – The McKinsey Quarterly – Mobilizing boards for change – Organization – Strategic Organization

The crisis: Mobilizing boards for change – The McKinsey Quarterly – Mobilizing boards for change – Organization – Strategic Organization.

The crisis: Mobilizing boards for change

To meet the challenges of the economic crisis, corporate boards must change the way they work.

For more on this article follow the link above!