10 ways to measure a social media campaign — Social Media Optimization

10 ways to measure a social media campaign

March 10, 2009

Interesting article on econsultancy about how to successfully measure social media campaigns. Chris Lake who wrote the article takes an interesting approach in that he says:

Rather than focusing on the smaller, campaign-specific metrics, such as traffic from Twitter or the number of fans on Facebook, wouldn’t it be better to look at how it helps to shift the most important business KPIs, such as sales, profits, as well as customer retention and satisfaction rates? To do this effectively, you’ll need to give your social media strategy time. Like a good wine, it needs to breathe. In doing so you will be able to look at your overall business performance, as well as the performance of your social media campaigns over the duration.

I like this advice. It is too easy these days to throw up a Facebook campaign, churn through some money with no results and say that advertising on social networks does not work. Social marketing works best when brands engage with their audience. And to do that takes time!

The ten ways to measure the effects of social media campaign that Chris identified are:

* Traffic

* Interaction

* Sales

* Leads

* Search marketing

* Brand metrics

* PR

* Customer engagement

* Retention

* Profits

So many marketers get caught up on driving traffic that they forget the last couple of points.

More at  10 ways to measure a social media campaign — Social Media Optimization.

Redundancy Advice From ACAS

Advisory booklet – Redundancy handling

Booklet summary

Advisory booklet – Redundancy handling – opens in a new browser window from the link below.

The aim of this booklet is to provide guidance for employers, trade unions and employee representatives on how best to handle redundancies.

The booklet emphasises the importance of planning labour requirements to avoid or to minimise the need for redundancies; the benefits of establishing an agreed procedure for handling redundancies; and the need for fairness and objectivity when selecting members of the workforce for redundancy.

The booklet considers the practicability of offering redundant employees alternative work, counselling or other assistance. It is hoped that the booklet will act as an aid to improved employment relations practice by ensuring that the need for redundancies is minimised, and that where they are unavoidable, decisions are made in a fair and consistent manner.

To help differentiate between the extensive legal provisions and good employment relations practice, the statutory requirements relating to redundancy including consultation, unfair selection, alternative job offers and time off to look for work or to arrange training are in bold type. Good practice and the relevant decisions of employment tribunals remain in normal type.

This booklet is not, however, a guide to current law on redundancy. In particular, it is not intended to give advice on the rights of employees when businesses are transferred or sold.

Download the booklet at the link below


How Social Network Marketing Works

How Social Network Marketing Works

Most marketers would ask the wrong question here: “how can social networks make me more money?”

The problem with that approach is that you tend to focus on immediate means of monetizing the value of social networks such as MySpace, Orkut, Friendster, LinkedIn,Mixx, Stumbleupon, Reddit,Twiter and Flikr, while ignoring the real reason these networks were setup and how you can use those ideas to help your business.

MySpace, Orkut and Friendster grew as means to stay in touch with friends, meet new people online and to share ideas. LinkedIn has a similar slant – it is great for entrepreneurs and professionals who want to mine their contacts for hiring / outsourcing. And Flickr is just a blindingly simple tool for sharing photos.

The success of social networks marks a dynamic shift in how people are using the Internet. We’ve evolved from just searching for information to creating and participating in social spaces with other individuals through the Internet. This model is based upon the hive mentality where people identify themselves as part of a group with similar likes and interests that draw them together. This is easy to do online because the traditional communication barriers of physical locations no longer exist.

More at  How Social Network Marketing Works.

Be Safe While Job Seeking

Be safe when jobseeking

Most efforts to find work are straightforward. You may see a job opportunity in your Jobcentre Plus office (UK), on the internet or through a newspaper advertisement and you decide to apply. However, no matter how the job has been advertised, it is always your responsibility to protect your own safety.

Jobcentre Plus have produced the following basic tips on how to stay safe when you go to any interview:

* find out as much as you can about the company or the person the interview is with

* never dial a premium rate number (prefixed 070 or 090) to find out more information about a job vacancy

* never give an employer your personal financial details until you actually start the job

* do not give out other personal details, such as your national insurance number and date of birth to an employer or recruitment agency until you have a legitimate job offer

* do not pay any fees upfront for help with job searches or training, find out more about the employer or recruitment agency first to ensure they are a genuine organisation

* sort out how you will get to the interview and back

* tell a friend or relative where you are going and what time you expect to be back

* for jobs that offer accommodation with them, always make sure you check out the accommodation before accepting the job – if possible don’t go alone, even if this means a friend or family member has to wait outside for you

* if the interview takes place outside normal working hours, try to arrange for someone to collect you

* make sure the interview is at the company’s place of work or in a suitable public place

* do not allow the interview to take place in your own home

* do not talk about personal matters that have nothing to do with the job

* do not accept a lift home from the person interviewing you

If you have any concerns (for example, you think that the job is offering too much money for what it is or you are not sure about the company)> In the UK please ask Jobcentre Plus for advice.

via Safe jobseeking : Directgov – Employment.

Looking for work in the UK – help that might be available

Looking for work

Find out more about specific benefits and services

* If you are looking for work there are around 400,000 jobs available online today at Job Search – follow the link below

* If you are not working or working less than 16 hours a week:

check Jobseeker’s Allowance

* If you are a lone parent and want to move off benefit into work or just want help finding work:

check New Deal for Lone Parents

* If you get a disability or health-related benefit:

check New Deal for Disabled People

* If you are the partner of someone looking for work:

check New Deal for Partners of Unemployed People

* If you are aged 50 or over and looking for work:

check New Deal for people aged 50 plus

* If you are aged 25 or over and need help looking for work:

check New Deal for people aged 25 plus

* If you are aged 18 or over but under 25 and need help looking for work:

check New Deal for Young People

Links to all the above are at  DWP – Working age – Looking for work.


Here is more on charisma and I guess the message item is how to apply this to Twitter, Facebook and LinkedIn

General: Open body posture, hands away from face when talking, stand up straight, relax, hands apart with palms forwards or upwards

To an individual: Let people know they matter and you enjoy being around them, develop a genuine smile, nod when they talk, briefly touch them on the upper arm, and maintain eye contact

To a group: Be comfortable as leader, move around to appear enthusiastic, lean slightly forward and look at all parts of the group

Message: Move beyond status quo and make a difference, be controversial, new, simple to understand, counter-intuitive

Speech: Be clear, fluent, forceful and articulate, evoke imagery, use an upbeat tempo, occasionally slow for tension or emphasis

SOURCE: Prof Richard Wiseman

How to develop charisma!

The main points from a model formulated on the wikihow website, (as at September 2008).  This states that everyone is able to develop charismatic power. I’m not offering guarantees but its definitely worth a try.  Now how do I apply this to Twitter, Facebook and LinkedIn?

1. Relax (meditate if helpful).

2. Look confident (by feeling confident, having positive confident body language, and behaving as an equal to others).

3. Get in touch with your emotions (and with other people’s).

4. Be genuine.

5. Match your body language to your speech (this tends to happen naturally if you are being genuine).

6. Think before you speak (less is more – silence is fine when you have nothing to say).

7. Speak with conviction (including the way you say things, facial expressions, body language – see Mehrabian’s theory)

8. Treat people as they want to be treated (notably listen actively and make others people feel special).

Other points:

* Charisma must come from within you as an individual – individuality is vital.

* Everyone can be charismatic.

* Have a message, which can be controversial.

* Acting and toastmaster classes help.

* Be honest and bold, but don’t offend people.

* Charisma used for wrong reasons tends not to succeed.

More at  Charisma and charisma theory – how to develop charisma, personal confidence and magnetism, force of character, strength of personality.

How Social media can speed up your job search – blogs

This is from  Wall-McLaughlin Recruiting & Staffing – JobWall Blog.

A prominent blogger recently proclaimed that any professional who considers himself to be a top performer in his field has a blog. So if you don’t have a blog, you must not be a top performer. With more and more employers buying into that statement, the establishment and maintenance of a blog is becoming as important a part of the job search process as is having a clean resume or nailing your interviews. By establishing and maintaining a blog you:

– Set yourself apart from other job seekers

– Show your expertise in a niche field

– Show you are keeping up with the times and are able to display your understanding of the happenings in your industry

– Establish yourself as a source of information, not just a name on paper

– Attract others with the same interests as you, allowing you to grow your professional network

So now that you’ve established a blog, what are the key dos and don’ts to ensure your blog will help you land that dream job?

More at  Wall-McLaughlin Recruiting & Staffing – JobWall Blog.

Part Time Working or Redundancy in a Recession

The recession is hitting some sectors and some people harder than other others. People over 50 are more likely to be targeted while graduate recruitment has slowed. But the impact of the recession is leading more employers to think about the benefits of flexible working and hopefully this will last into the upturn. If you can offer part- time working to skilled workers it is a better option than losing them through redundancy.

If you work in an organization where redundancy threatens and you have not been offered part-time working, it’s worth considering making the suggestion. Living on a reduced income isn’t fun but if you can make it through, it might be the best way of weathering this particular storm. The extra spare time can give you a lot of options. More time with the family is obvious. But this is also the time for training to bring your skills up to date and for gaining new skills. You might launch out into some kind of new business – yes even in a recession its worth thinking about. If you are forced into redundancy then all these options apply too – lots of successful small businesses got started with redundancy money – people ended up doing what they had always wanted! Having said all that of course it’s hard – but there are lots of us around who are able and willing to help.

If you have been offered part-time or other flexible working packages, I would love to hear from you.

If you are facing redundancy and want to swap some ideas then get in touch!

Real help for businesses now | Business Link

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