WHY YOU NEED A SOCIAL MEDIA STRATEGY!

If you had any doubts about the value and potential of  using social media, check out 30 Interesting, Useless and Pointless Facts on Jeff Bulla’s blog at the following link!  Don’t be put off by the title!

You begin to understand why you can’t afford not to know to about Social Media whether you are in the public, private or community sectors!

Here is just one example and three facts!

Generation Y awareness of the Ford Fiesta before Ford started their social media program was 0%. It was 37% as of a month ago and stands at 58% at 3 December 2009.

25% of Ford’s marketing spend is on digital/social media!

Ford is the only US Auto company not to take a government grand!

Now you begin to see the possibilities now that using LinkedIn, Twitter and Facebook may bring?  We have some tips for developing a Social Media Strategy at this link

SOCIAL NETWORKING SITES – TOPSITES FOR JOB SEARCH AND HOW TO USE THEM

Courtesy of About.Com:Job Search

Networking is one of the most important components of job searching. Use these top social and professional networking sites to enhance your career and boost your job search, and learn how to use social networking sites to job search.

LinkedIn
How to use the full power of LinkedIn to job search, including effectively using your connections and utilizing all the information available on LinkedIn when you’re applying for jobs.

Facebook
If you’re using Facebook for professional networking, and more people are every day, here are tips on the best way to use Facebook when you’re job searching.

Twitter
Twitter is a social networking and microblogging service utilising instant messaging, SMS or a web interface. Twitter is open ended and people and companies use it in a variety of ways, including to job search.

MySpace
MySpace is a social networking website offering users the opportunity to connect through personal profiles, blogs, groups and other features.

Ning
Ning is an online service to create, customize, and share a social network. Users have used Ning to create online social networks about lots of subjects, including jobs and the job search.

Doostang
Doostang is an invite-only community, founded by a Stanford MBA and an MIT engineer, that connects young professionals to career opportunities through social networking.

How to Use Social Media in Your Job Search
Most people know that the best way to find a job is through networking. You can go to networking meetings, tap into your own personal network, or ask friends who they know. With the Internet buzzing with social media, there are similarly many ways to use social media in order to network, and eventually find a job.

How to Create a Professional Brand
How to create a professional brand using social networking sites and how to build a strategic online presence to help with your job searching and career building.

More Career / Social Networking Resources
Career and social networking online resources. Where to network online as part of your job search and how to use a social network to help land a job.

Job Search Networking

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Social Networking Sites – Top Social Media Sites for Job Searching.

10 ways to measure a social media campaign — Social Media Optimization

10 ways to measure a social media campaign

March 10, 2009

Interesting article on econsultancy about how to successfully measure social media campaigns. Chris Lake who wrote the article takes an interesting approach in that he says:

Rather than focusing on the smaller, campaign-specific metrics, such as traffic from Twitter or the number of fans on Facebook, wouldn’t it be better to look at how it helps to shift the most important business KPIs, such as sales, profits, as well as customer retention and satisfaction rates? To do this effectively, you’ll need to give your social media strategy time. Like a good wine, it needs to breathe. In doing so you will be able to look at your overall business performance, as well as the performance of your social media campaigns over the duration.

I like this advice. It is too easy these days to throw up a Facebook campaign, churn through some money with no results and say that advertising on social networks does not work. Social marketing works best when brands engage with their audience. And to do that takes time!

The ten ways to measure the effects of social media campaign that Chris identified are:

* Traffic

* Interaction

* Sales

* Leads

* Search marketing

* Brand metrics

* PR

* Customer engagement

* Retention

* Profits

So many marketers get caught up on driving traffic that they forget the last couple of points.

More at  10 ways to measure a social media campaign — Social Media Optimization.

Spam or Social Network Marketing?

Well, what is the difference?

Wikipedia says spam is simply unsolicited or undesired electronic messaging.

Well if you signed up for Twitter etc, you should know what to expect!  But you can decide who follow, or have as a friend.  You should realise, you won’t like everything all the time!  People will have views you don’t like, some things will be boring and, yes, some of it will be promoting something you don’t want.  But things move on so quickly and certainly I can live with that.

Many do use Twitter to advertise their longer blogs but you have a choice whether you follow the link. At least no one is clogging up your inbox unless you want them too.  If you think you get too many Tweets from one person,  then switch that person off!  As for those longer blogs, well, you might learn something or even just be entertained.  People are just incredibly generous in sharing their knowledge, so long as you respect their intellectual property!

Of course, Social Network Marketing is an advertising tool.  But you have a choice whether to take part!  Its up to the social network marketeers to make it interesting enough for you to want to find out more.  There is far less psychological pressure in a Tweet than in a television advert.

I would love to hear what others think – is social network marketing just spam for you?

And what do you really think about people using social networks to advertise their businesses?