How Social Network Marketing Works
Most marketers would ask the wrong question here: “how can social networks make me more money?”
The problem with that approach is that you tend to focus on immediate means of monetizing the value of social networks such as MySpace, Orkut, Friendster, LinkedIn,Mixx, Stumbleupon, Reddit,Twiter and Flikr, while ignoring the real reason these networks were setup and how you can use those ideas to help your business.
MySpace, Orkut and Friendster grew as means to stay in touch with friends, meet new people online and to share ideas. LinkedIn has a similar slant – it is great for entrepreneurs and professionals who want to mine their contacts for hiring / outsourcing. And Flickr is just a blindingly simple tool for sharing photos.
The success of social networks marks a dynamic shift in how people are using the Internet. We’ve evolved from just searching for information to creating and participating in social spaces with other individuals through the Internet. This model is based upon the hive mentality where people identify themselves as part of a group with similar likes and interests that draw them together. This is easy to do online because the traditional communication barriers of physical locations no longer exist.
More at How Social Network Marketing Works.