Market your start-up business
Simple ways to market your start-up business
Market your start-up business – running a business can be a little like running an assembly line. You put huge amounts of energy into working long hours and making lots of sacrifices. But, if one piece is out of place, the whole thing can go haywire. You think you have a very nice operation going and then something is missing, there are no customers. And with no customers around to generate revenue, you might as well close your doors. But as a new business owner you don’t have lots of money to spend on marketing. Don’t worry – help is at hand – there are several ways in which you can find those all important clients without spending lots and lots of money.
One very effective and creative way new business owners can attract customers is through contests and promotional giveaways. Moreover, since most everybody enjoys receiving free stuff (regardless of what it is), you will not have to shell out a fortune to purchase the give-away items. custom bags, baseball caps, and even t-shirts are all fair game.
In addition, you can start to contact other local businesses, Make sure you tell them clearly what you can do for them and their businesses. Make it clear what makes your service or product unique. Also, you should make sure you have a simple but attractive website that people will want to visit. Include what you offer, how you can be found and your hours of operation.
You could think about putting an inexpensive ad in a yellow book directory. That said, look carefully at the various directories that you have available in your community and pick and choose wisely. Not all yellow book directories are equal in how they present you, their billing, and their popularity in the community.
Keep track of your results and adjust your marketing efforts accordingly. And I wish you every success
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Wendy Smith is a career consultant, life coach and business coach with depth of experience in organisational development, management, coaching and personal development. That experience means she is equally at home helping clients find a new career direction, starting-up new businesses or dealing with life’s more challenging personal issues. You can contact her at firstname.lastname@example.org
Wendy has written a little eBook on how to get on with your boss and a book on job search – you can find all her books on Amazon at this link