Recruitment: The candidate journey and employer brand by Dorothy Dalton

Recruitment: The candidate journey and employer brand

By Dorothy Dalton

Dorothy Dalton is an International talent management strategist and coach working on both sides of the spectrum in executive search and career coaching dealing specialising in transition from “hire to retire.” You can find out more about her at this link http://dorothydalton.com

The candidate journey and employer brand

Employer brand Much time is spent encouraging and coaching candidates to create and present a Personal Brand to make the right impression on potential employers. But many organisations are not as in touch as they should be with their employer brands. By that I mean how they are perceived not just by current employees, but by prospective

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