So just what the hell is social media marketing? | SEOptimise

So just what the hell is social media marketing?

“Yeah, I’ve launched an SEO campaign based on generating buzz through the blogosphere and increasing my link juice to ensure I get great SERP positioning…”

What is social media marketing

Online marketing is a strange world to the outsider, filled with jargon,

More at  So just what the hell is social media marketing? | SEOptimise.

Debate: Bonus culture – force for good or unnecessary evil? – Banking, Financial Services & Insurance – Management Today

With bonus rows still raging on both sides of the Atlantic, MT debates the pros and cons…

At the Cass Business School on Thursday March 26, MT will chair a debate about one of the most controversial issues of the day: does the bonus culture that has become prevalent throughout UK plc act as a beneficial force, driving market participants to greater heights of achievement? Or is it a pernicious influence, encouraging dangerous and unnecessary risks that could cripple the system? MT, along with Cass and editorial intelligence, has put together a panel of experts to discuss this thorny topic.

MT editor Matthew Gwyther will chair the breakfast debate; he’ll be joined by Tim Harford, the ‘Undercover Economist’, Sir Peter Viggers MP (whose role on the Treasury Select Committee has given him a front-row seat for some of the recent fireworks), Alan Leaman, the CEO of the Management Consultancies Association, Telegraph business commentator Tracy Corrigan and Spectator Business editor Martin Vander Weyer.

They’ll certainly have plenty to discuss.

Continues at  Debate: Bonus culture – force for good or unnecessary evil? – Banking, Financial Services & Insurance – Management Today.

Speech by HH The Dalai Lama – Thinking Globally: A Universal Task:

Thinking Globally: A Universal Task

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Scientific predictions of environmental change are difficult for ordinary human beings to comprehend fully. We hear about hot temperatures and rising sea levels, increasing cancer rates, vast population growth, depletion of resources, and extinction of species. Human activity everywhere is hastening to destroy key elements of the natural eco-systems all living beings depend on.

These threatening developments are individually drastic and together amazing. The world’s population has tripled in this century alone and is expected to double or triple in the next. The global economy may grow by a factor of five or ten including with it extreme rates of energy consumption, carbon dioxide production, and deforestation. It is hard to imagine all things actually happening in our lifetime and in the lives of our children. We have to consider the prospects of global suffering and environmental degradation unlike anything in human history.

I think, however, there is good news……

More at the link below!

Thinking Globally: A Universal Task.

Recreating capitalism: Podcast on Management-Issues

Have we reached a point at which the total cost of industrial capitalism has outweighed its benefits? As the cost of bailing out the World’s financial system reaches trillions of dollars, it is easy to argue that we have.

Even if you don’t accept this, it is hard to escape the conclusion that the world needs a new way of doing business,    For more follow the link

via Recreating capitalism: Podcast on Management-Issues.


A stunning about-face in US bank shares handed the US stock market its best week since November.

Fears have eased that the nation’s major financial institutions would collapse

Article continues at the link


The crisis: Mobilizing boards for change – The McKinsey Quarterly – Mobilizing boards for change – Organization – Strategic Organization

The crisis: Mobilizing boards for change – The McKinsey Quarterly – Mobilizing boards for change – Organization – Strategic Organization.

The crisis: Mobilizing boards for change

To meet the challenges of the economic crisis, corporate boards must change the way they work.

For more on this article follow the link above!

10 Social Media Marketing Sites You May Not Know About

by israelrothman

1. RoboForm is still on the list: with literally hundredsof profiles, all with usernames and passwords, I honestly do not know what I would do without Roboform to keep track of them: i can even create an identity for a client and automatically fill in the details into any number of web forms for them: I use the paid version but there is also a free version for the beginner.

2. Very cool, you upload your videos to one place, and they are automatically syndicated to up to 20 others in optimized format, including Youtube and Google video!  You can track statistics about your videos and do all kinds of cool things, a must have for video bloggers.

3. Like TubeMogul, Veoh allows you to fill in a couple of usernames and passwords for Youtube and Google (but not as many),  but Veoh has a very robust and attractive video player which displays the video nicely on your website, and allow for channels that make it very easy to show a streaming medleyof videos that you group together.  We have had some issues with  loading slowly at times ( with  their explosive growth is size), but they are worth looking at for aesthetics, and we still use them some.  In some cases you want the videos to be hosted and played on your website streaming right from Youtube  for the sake of the rankings boost you get from the click-through traffic.

4. Realtown: Realtown is owned and fed by the owners of Real Estate Magazine (, Epro, Lowes, InternetCrusade and many other established icons in the Real Estate industry.  they have just re-done their site (went live in October) with new modern social networking features, and they are about to become the forums and local news areas for with their new site launch.  Any group at Realtown will rank immediately for longtail searches, just as those areas of do now: I know this because I was consulted on how to insure that, and I tested it last week in my first post: it took less than an hour!  They have established a way of dividing up neighborhoods by population instead of Zip codes, and they are about to go live in the communities area.  I encourage the reader to join, join a group, heck start one, get into the Realtown store while there is room!  What they are attempting to do (the grass roots localization of the web) has been attempted before, but I believe they have the resources and the software to pull it off, and they will have the reach any minute!.

5.    Plaxo: Plaxo is kind of an online  open-social contact management hub, which recently added profiles and many modern features to its already accessible from anywhere excellent Internet based contact management application – you can import your contacts from Outlook, Linkedin, Google, Yahoo and others – then sync them with the same and your cell phone, so that you can always stay in touch with many interactive features and restore everything at will – wonderful -plugs right into my Outlook.

6.  Meetup: Social networking with the whole world at will, with actual local meet up events and clubs in person, great, I have contacted and secured businesss here and it is free.  Why re-invent the wheel, start your local leads or affinity group here: it can feed your website, and you will rank  instantly on google for the name of your profile!

7.  Activerain – social networking profiles and blog for Realtors and vendors
Most people do not notice that you do not need to be a Realtor to join, you can be a vendor like me, and the profiles and blogs are not bad for Search Engine Placement link-building campaigns.

8. Alexa – Traffic and Website Statistics and Archived Information and Reviews
An company, we use it to get quick information about any website according to everyone who has the Alexa toolbar – which collects a wealth of information and statistics. They also archive old websites, and provide links to reviews on

9. Associated Content – Associated Content is a buyer and seller, syndicator of user-generated, user-filtered content
One of the most successful and well traveled sites on the web, this site is a must for branding and link building: your clout and pagerank build as an author – you can even get paid for content, although that is not what I use it for.

10. Delicious – social bookmarking, link-sharing
You install a toolbar that allows you to keep a set of favorites online where you can access them from any computer, and share them with the world, if you like, as an online resource. Excellent for traffic building and link-popularity, I recommend that you add and use the toolbar.