I’ve written a lot here about the Kotter Model for leading change. Recently I’ve been working my way through his various stages yet again because they always provide something new to think about. I’ve also written a lot about communication. Stage four of the Kotter process is about communicating your vision.
What you do with your vision after you create it and how you communicate it, will determine whether your change works, or not.
Your message is likely to have a lot of competition. It will probably have strong competition from other day-to-day communications within the company. As well as that, if your change is really significant you can expect the rumour mill to go to work spreading bad news. So you need to communicate your vision frequently and powerfully. You and your guiding team need to walk the talk and embed message in everything that you do.
Don’t just call special meetings to communicate your vision. Instead, talk about it every chance you get. The guiding team need to be visible and let people see you as the embodiment of the change you intend to make.
The top team should be using the vision daily to make decisions and solve problems. And so should all those who are actively engaged. Keep it fresh and on everyone’s minds, then they will begin to remember it and respond to it.
What you do is far more important – and believable – than what you say.
Make sure the whole guiding team demonstrates the kind of behaviour that you want from others.
Make sure you
- Talk often about your vision to make it real.
- Be authentic – openly and honestly address peoples’ concerns and anxieties.
- Apply your vision to all aspects of operations – from training to performance reviews.
- Tie everything back to the vision. Lead and manage by example.
A Kotter Reading List for you;
- Leading Change – deciding who leads! (wisewolftalking.com)
- Leading Change – Creating a Powerful Guiding Coalition (wisewolftalking.com)
- Leading Change – Your Vision in an Uncertain Future – Scenario Planning (wisewolftalking.com)
Wendy Mason works as a personal and business coach, consultant and blogger. Adept at problem solving, she is a great person to bring in when that one thing you thought was straightforward turns out not to be! If you have a problem talk to Wendy – she can help you. Email her at firstname.lastname@example.org or ring ++44(0)7867681439