Job Search Strategy: Who do you want to be?

Job Search Branding: Knowing Who You Are

Job search branding is an important part of your job search strategy. Having a clear brand/identity is important in job search. Here Wendy Smith, our principal coach, provides some advice.

When looking for work, it is important to think about Job Search Brandinghow you wish to appear to potential employers. “Branding yourself” sounds crude but it is a key part of job search. You need to think about the needs of your target audience and what you want them to know about you.

What is your story?

You have a unique story to tell and that story is what makes your brand authentic. Of course others can relate to your story because it may be similar, but it is never exactly the same. Each story is unique. Focus on those things that make you unique and capitalise on them. Perhaps the particular talents and experience that got you into your most recent role are those you need to focus on. But remember, times, and employer’s needs, do change. At the end of the day though, it is your character and story that will be compelling and mark you out from others.

What do you want to be known for?

Having an answer to this question defines what your target audience can expect from your contribution. Remember, this statement is NOT your title! It is also not your personal mission or life purpose. It is a memorable one to two sentence statement that shows the employer who you are and how you will meet their needs. Keep it focused on results and make it memorable.

If you need help preparing your job search branding, please get in touch. Remember, we offer a trial free half hour coaching session by phone or Skype.

Wendy Smith is a career consultant, life coach and business coach with depth of experience in management, coaching and personal development. That experience means she is equally at home helping clients find a new career direction, starting-up new businesses or dealing with life’s more challenging personal issues. You can contact her at


Wendy has written a little eBook on how to get on with your boss and a book on job search – you can find her books on Amazon at this link


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