Why I don’t send newsletters.
Why I Rarely Send Newsletters.
Newsletters – I have a very long “List” and I am on lots of other people’s’ “Lists”.
Those of you into marketing and selling will know what that means. It means I have a very long list of email addresses of people who have either signed up to receive things from me or in some other way acquiesced in my sending things to them.
It means, as well, that I have let lots of other people add my email address to their List and send me things like newsletters.
So, at this point, my email inbox is simply unreadable. It is full every day with very long newsletters and impersonal marketing emails from people who want to sell me things. And, usually, they are things like coaching and training services because that is now my “niche”.
On the whole, they are from very nice and well-meaning people who want to sell me services that they consider useful.
And a good number of them work hard to make those emails and newsletters interesting and informative But they are still about trying to get me to sign up for something. And most of them have very little regard as to whether I might need it. They are usually providers of the same services as me.
And guess what! I do exactly same thing when I send out a newsletter. I work very hard to include at least one really useful article that has not appeared on any of my blogs – I try to give something. But, at the end of the day, the reason I send them, is to get people to sign up for things. And then off they go to the 1.000 plus email addresses and I feel I’ve achieved something.
Now, most of those of us who are not in the public sector and who provide goods and services have to find a way to sell them and that means marketing. Marketing is a good thing to do! So please don’t misunderstand what I am about to write.
I have come to the conclusion that Newsletters are not a great way to market things. I do think they can be a great way to mildly embarrass your self and to lose friends. Here, I’m not talking about the kind of newsletters that are sent out by real clubs and societies. And I am not talking about real subscription services that exist for the real benefit of members.
I’m talking about the newsletters that are produced by people who provide goods and services and simply want you to buy them. I have come to believe that receiving these kind of emails is like receiving flyers through your non-digital letter/mail box. Now, brightly coloured paper through my letter box is great if I’m looking for a pizza delivery service but I don’t believe it is the best way to find out about professional services like coaching. It is junk mail.
So now I rarely send newsletters and, one by one, I’m unsubscribing from them.
Wendy Smith is a career consultant, life coach and business coach with depth of experience in organisational development, management, coaching and personal development. That experience means she is equally at home helping clients find a new career direction, starting-up new businesses or dealing with life’s more challenging personal issues. You can contact her at firstname.lastname@example.org
Wendy has written a little eBook on how to get on with your boss and a book on job search – you can find all her books on Amazon at this link