In an earlier post we said there were a number of recognized approaches to structuring a change management programme and we introduced the Kotter model
The model is based on research which showed that there are eight critical steps an organization or service needs to go through to ensure that change happens and sticks. This series of posts will consider these steps in greater detail. we have already dealt with Step One: Create Urgency, Step Two: Form a Powerful Coalition, Step Three: Create a Vision for Change, Step Four: Communicate the Vision , Step Five: Remove Obstacles and Step Six: Create Short-term Wins
Step Seven: Build on the Change
Kotter argues that many change projects fail because victory is declared too early. Real change runs deep and takes time. Quick wins are only the beginning of what needs to be done to achieve long-term change – make sure you take enough time!
Launching one new product using a new system is great. But you may need launch 10 products to ensure that the new system is well embedded and really working. To reach that 10th success, you need to keep looking for improvements.
Each success provides an opportunity to build on what went right and identify what you can improve.
What you can do:
- After every win, analyze what went right and what needs improving.
- Set goals to continue building on the momentum you’ve achieved.
- Learn about the idea of continuous improvement
- Keep ideas fresh by bringing in new change agents and leaders for your change coalition.