We are all going through change all the time. But at the moment many of us are going through changes we would not have chosen as a result of the poor state of the Economy.
All change requires some form of communications/media management. It’s vital that you have a strategy in place especially if you’re hoping that social media will play a role in your career advancement or your business survival business.
Here are 5 tip for your social media strategy
1. Integrate Online and Offline
Your communication’s strategy needs to cover both your off line and and online activities (see our recent post about managing your brand) – you want to maximise both forms of interactions. You are going to make every effort, campaign, and initiative count.
2. Start with a plan
Before you jump in, make sure you have a plan – think about who you are trying to influence. Who has an interest in you or your business and what you want to provide. List them and then decide – how important they are – how much influence they have over your future – you can score them out of five under each heading! Those with the highest score are the people to concentrate on. For social media you are usually looking at communities – what communities are you going to engage in? Now what will engagement will look like? What is the message and where are you going to communicate it – blogs, social network sites, Twitter, LinkedIn, MySpace, Facebook etc.? How much time have you got and how many resources do you have available? Now we are going to concentrate on social media
3. Engage in Conversations
When you use social media, it’s important to engage in conversations and get to know people just like in the off-line world. Don’t just get in there and start pitching – it will just put people off! Don’t be anxious to promote yourself or business at first,! Add value and expertise and win respect in your conversations. When you have done that opportunities will open up to talk about you and your business. You need to win the right to pitch!
4. Monitor your Brand
Use tools like Google Alerts, Scoutlab, and Radian6 to monitor what’s being said about you, your company, your competitors and the market you are targeting. Knowing what’s being said about you and/or your brand can make you aware of your brand evangelists as well as your brand assassins. Knowing what’s being said about your competitors and the market can also make you more competitive. Simply putting your name and the name of your company into a search engine regularly will tell you a lot about your web presence!
5. Focus and Ignore the Noise
There are so many conversations taking place and so much interesting content that it easy to be distracted. This is where your plan comes in – remind yourself what you are trying to say and the communities you want to address. Stick to the plan – but review it at regular intervals as you get to understand more about social media. You can streamline your plan to better target individuals and the communities that you need to be a part of. It also saves time – social media is so enjoyable to use it can be the greatest time waster in the world!
Above all remember – “If content is king, then conversationion is queen.” – John Munsell, CEO of Bizzuka