TWITTERING AT WORK IS GOOD FOR YOU?

An Australian study has shown that short periods using the Internet at work actually increases productivity – Study Author Brent Coker, Department of Management and Marketing, University of Melbourne.  Apparently Workplace Internet Leisure Browsing – or as Brent calls it WILB – gives you a break from concentrating on work, you return refreshed and so …

What is Twitter, Social Networking, and Micro-blogging and How Can I Use Them

Twitter is a combination of two concepts, social networking and micro-blogging. When combined, they create a fascinating way for people to communicate and keep in touch. Let’s explore social networking and micro-blogging individually first. Social Networking This is the Myspace, and Facebook you’ve heard so much about. You already know what networking is – you …

10 ways to measure a social media campaign — Social Media Optimization

10 ways to measure a social media campaign March 10, 2009 Interesting article on econsultancy about how to successfully measure social media campaigns. Chris Lake who wrote the article takes an interesting approach in that he says: Rather than focusing on the smaller, campaign-specific metrics, such as traffic from Twitter or the number of fans …

How Social Network Marketing Works

How Social Network Marketing Works Most marketers would ask the wrong question here: “how can social networks make me more money?” The problem with that approach is that you tend to focus on immediate means of monetizing the value of social networks such as MySpace, Orkut, Friendster, LinkedIn,Mixx, Stumbleupon, Reddit,Twiter and Flikr, while ignoring the …

How Social media can speed up your job search – blogs

This is from  Wall-McLaughlin Recruiting & Staffing – JobWall Blog. A prominent blogger recently proclaimed that any professional who considers himself to be a top performer in his field has a blog. So if you don’t have a blog, you must not be a top performer. With more and more employers buying into that statement, …