We can all quote examples of people lying on CVs and we generally take a degree of exageration for granted. But for some reason we seem to take social media on trust! We are wrong! I for one have come across a profile on LinkedIn for someone I had worked with briefly – he claimed a much longer experience at a much more senior level. The silly thing was, he had asked me to be a connection – at least he didn’t ask for a reference! Anyway here is an interesting blog post on the subject
Social media is changing. It has moved away from the world of techies and youth into a community wide phenomenon with a new way of connecting across all social divides. It can now meet all the challenges of social communications from making friend to doing business. Here are 6 ways in which we think it is changing.
1. The People Focus
We’re moving away from being “users” to being just people communicating with each other – here come real human beings. If you want to succeed as a company using social media – then take it a step forward and find a way to use social media to meet some different basic human needs e g for making contact with other real humans
2. Creating Meaning for Real People
Social media features and applications are common – people are now looking for more real value than just something new. People want to ge the latest news but they also want to be involved themselves and have conversations – lots of conversations – real interaction with you and others.
3. Supporting Technical Convergence
FriendFeed — now both a destination and an API — is growing rapidly, despite a doubtful wiki-like interface and interactive experience. That’s because people are at a loss when it comes to pulling their conversations together from various sources and assigning meaning to them. Companies that deliver beautifully designed, easy-to-use, searchable, flexible, aggregating platforms will become more important than any social media tool by itself.
4. Building a Truly Cross-Platform Experience
The iPhone experience has changed the playing field for users, companies, and developers. In Q1 of 2009 alone, Apple sold 4.4 million iPhones, and Google’s Android and the new Palm continue to build on the cross-platform, application- and service-driven model. People are seeking solutions that seamlessly cut across mobile, web, and live interaction.
5. Creating Relevant Social Networks
People will create, join, and seek social networks that enable them to have meaningful and relevant experiences with each other. Delivering social networks that allow people to connect easily and seamlessly around the things they love will make then next generation of IT billionaires.
6. Making Money
The next phase of social media will bring lots of ways to make money. With the rise of aggregating platforms, social networks, and new mobile and location-based features, there are going to be lot of ways of targeting ads to meet personal needs as well as providing new services and new hardware. All it needs is imagination. Social media has forever changed the way people with access to technology interact and that access is becoming easier to gain and cheaper by the day. We can’t put the monkey back in the box all we can do is teach it new tricks to serve us in the world we now live in.
An Australian study has shown that short periods using the Internet at work actually increases productivity – Study Author Brent Coker, Department of Management and Marketing, University of Melbourne. Apparently Workplace Internet Leisure Browsing – or as Brent calls it WILB – gives you a break from concentrating on work, you return refreshed and so concentration is sharpened overall. He studied 300 people who browsed for products, played games, kept up with the News and even watched YouTube videos. I’m not sure what effect YouTube videos had on others in the office. But this applied to those whose Internet breaks made up less than 20% of their time . Those who were obsessed with the Internet were less productive. So where does that leave those of us who love to Twitter?
Introduction to Social Media Optimization
Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. In his introduction to SMO, Rohit draws similar comparisons to SEO. SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren’t the only sites that drive big traffic anymore. While it’s not taking over SEO yet, it has the potential to someday soon.
First of all “social media” is a buzzword that has been thrown around a lot lately. But what exactly does it really mean? Wikipedia describes social media as…
the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs.
Also, social media can be considered anything that can help build a community to rally around. Companies/websites such as Digg, Delicious, Facebook, and Revver all fit the bill. These are all websites that can now be used as places to put out your marketing message. Spreading messages through blog posts and blog search engines also fits the bill. It is all about making something easy to spread, which, by the way, used to be called word-of-mouth. Buyer beware though, you can’t force SMO. This is pull marketing; it is not “push your message onto someone marketing”.
more Introduction to Social Media Optimization.
Twitter is a combination of two concepts, social networking and micro-blogging. When combined, they create a fascinating way for people to communicate and keep in touch. Let’s explore social networking and micro-blogging individually first.
This is the Myspace, and Facebook you’ve heard so much about. You already know what networking is – you create, build, and maintain personal and professional relationships to meet people, find opportunities, and learn new things. Successful practice managers are constantly networking to be in the know and stay ahead of the curve. Now add the social aspect of it to the equation. Social networking means starting with people you already know, and using that as a jumping off point. Take your existing network of contacts and digitize them to build an on-line community.
Think about your contact list in your address book, email, phone, or Blackberry. You have everyone in there: colleagues, friends, family. What if you also had access to the contact lists of everyone in their contact lists? There would be duplicate entries but there would also be a lot of people in this “friends of friends” list that you didn’t know before. You would probably see a lot of new names and faces, some of whom you might want to talk to about your organization, their organization, your product, their service, their hobbies, even ask out on a date!
When you walk into a room and see a friend talking to someone you don’t know, you go and say hello to your friend, and introduce yourself to the stranger- you are building your network by social networking!
More at What is Twitter, Social Networking, and Micro-blogging and How Can I Use Them to Manage My Practice? | Manage My Practice.com.
10 ways to measure a social media campaign
March 10, 2009
Interesting article on econsultancy about how to successfully measure social media campaigns. Chris Lake who wrote the article takes an interesting approach in that he says:
Rather than focusing on the smaller, campaign-specific metrics, such as traffic from Twitter or the number of fans on Facebook, wouldn’t it be better to look at how it helps to shift the most important business KPIs, such as sales, profits, as well as customer retention and satisfaction rates? To do this effectively, you’ll need to give your social media strategy time. Like a good wine, it needs to breathe. In doing so you will be able to look at your overall business performance, as well as the performance of your social media campaigns over the duration.
I like this advice. It is too easy these days to throw up a Facebook campaign, churn through some money with no results and say that advertising on social networks does not work. Social marketing works best when brands engage with their audience. And to do that takes time!
The ten ways to measure the effects of social media campaign that Chris identified are:
* Search marketing
* Brand metrics
* Customer engagement
So many marketers get caught up on driving traffic that they forget the last couple of points.
More at 10 ways to measure a social media campaign — Social Media Optimization.
How Social Network Marketing Works
Most marketers would ask the wrong question here: “how can social networks make me more money?”
The problem with that approach is that you tend to focus on immediate means of monetizing the value of social networks such as MySpace, Orkut, Friendster, LinkedIn,Mixx, Stumbleupon, Reddit,Twiter and Flikr, while ignoring the real reason these networks were setup and how you can use those ideas to help your business.
MySpace, Orkut and Friendster grew as means to stay in touch with friends, meet new people online and to share ideas. LinkedIn has a similar slant – it is great for entrepreneurs and professionals who want to mine their contacts for hiring / outsourcing. And Flickr is just a blindingly simple tool for sharing photos.
The success of social networks marks a dynamic shift in how people are using the Internet. We’ve evolved from just searching for information to creating and participating in social spaces with other individuals through the Internet. This model is based upon the hive mentality where people identify themselves as part of a group with similar likes and interests that draw them together. This is easy to do online because the traditional communication barriers of physical locations no longer exist.
More at How Social Network Marketing Works.
Here is more on charisma and I guess the message item is how to apply this to Twitter, Facebook and LinkedIn
General: Open body posture, hands away from face when talking, stand up straight, relax, hands apart with palms forwards or upwards
To an individual: Let people know they matter and you enjoy being around them, develop a genuine smile, nod when they talk, briefly touch them on the upper arm, and maintain eye contact
To a group: Be comfortable as leader, move around to appear enthusiastic, lean slightly forward and look at all parts of the group
Message: Move beyond status quo and make a difference, be controversial, new, simple to understand, counter-intuitive
Speech: Be clear, fluent, forceful and articulate, evoke imagery, use an upbeat tempo, occasionally slow for tension or emphasis
SOURCE: Prof Richard Wiseman
This is from Wall-McLaughlin Recruiting & Staffing – JobWall Blog.
A prominent blogger recently proclaimed that any professional who considers himself to be a top performer in his field has a blog. So if you don’t have a blog, you must not be a top performer. With more and more employers buying into that statement, the establishment and maintenance of a blog is becoming as important a part of the job search process as is having a clean resume or nailing your interviews. By establishing and maintaining a blog you:
– Set yourself apart from other job seekers
– Show your expertise in a niche field
– Show you are keeping up with the times and are able to display your understanding of the happenings in your industry
– Establish yourself as a source of information, not just a name on paper
– Attract others with the same interests as you, allowing you to grow your professional network
So now that you’ve established a blog, what are the key dos and don’ts to ensure your blog will help you land that dream job?
More at Wall-McLaughlin Recruiting & Staffing – JobWall Blog.