The World Needs You! There has never been a better time to be a Transformational Leader

Transformational and ethical leadership, together with emotional intelligence, are the key factors in emerging leadership culture.

The father of Transformational Leadership was Bernard Bass.

When Bass died in 2007 he was a distinguished professor emeritus in the School of Management at Binghamton University. He was also the founding director of the Centre for Leadership Studies at Binghamton and founding editor of The Leadership Quarterly journal.

As well as being an academic, Bass was exposed frequently to the realities of corporate life. He worked as a consultant and in executive development for many Fortune 500 firms. He lectured and conducted workshops pro bono in a wide variety of not-for-profit organizations. These included religious organizations, hospitals, government agencies and universities.

Bass believed Transformational Leadership occurred when a leader transformed or changed his followers in three important ways.

The Transformational Leader;

  • Increased awareness of the importance of tasks and the need to perform them well
  • Made people aware of their need for personal growth, development and accomplishment
  • Motivated them to work for the good of the organisation, rather than personal gain.

These changes lead to trust, motivation to perform and a commitment to achieve the leader’s goals.

His work was taken forward by Noel M Tichy and Mary Anne Devanna.

They found that Transformational Leaders;

  • Identify themselves as agents of change
  • Are courageous
  • Believe in people
  • Are value driven
  • Are lifelong learners
  • Can deal with complexity
  • Are visionaries

With the advent of social media (Twitter, Facebook etc), corporate behaviour is now more transparent than ever!

Injustice anywhere in the world is becoming more and more visible! People are no longer prepared to accept exploitation, dishonesty and oppression in their national leaders. Nor are they prepared to accept them in their corporate leaders. In corporate life, the behaviour of the banks in particular has changed public opinion and probably forever!  It has unleashed a re-shaping of expectations and standards.

There are now real incentives for doing the right thing and real penalties for doing the wrong one.

This, together with the emergence and recognition of the Transformational Leader, means more and more organisations have woken up to reality.  They are beginning to come to terms with social responsibility and the need for ethics!

As never before, there are huge advantages from behaving

  • ethically,
  • with humanity
  • with compassion
  • with consideration for employees
  • with consideration for the world outside the organisation

There has never been a better time to be a Transformational Leader! The world has never needed them more!

Wendy Mason is a performance, programme, contract management and change specialist. She works as a consultant, business coach and blogger. Adept at problem solving, she is a great person to bring in when that one thing you thought was straightforward turns out not to be! If you have a problem talk to Wendy – she can help you – email her at or ring ++44(0)7867681439


Do you wear a mask at work? Can you be yourself at work or even at home?

There is a penalty to pay from the time we spend adapting to meet the needs of others; time we spend pretending to be someone we are not! We can damage our health far more than we probably realise!

Outwitting the lovely Ondine, or making the right choices in hard times!

Inventing new equipment to reduce costs (and hopefully improve quality) long-term takes time and investment. Also, it requires creativity and teamwork! None of these qualities thrive in hard and uncaring environments. To achieve a climate that can deliver long-term ‘efficiency’ improvements while maintaining (or even improving) quality takes great leadership.