Job Search – Minding the Brand – Not Your Holiday Photo Please
Looking professional! So there I was sending out invitations to various contacts and I hit on one name I hadn’t seen for a while. It was a former colleague, so off I went to look at her profile to see what she’d been doing recently and there it was, that same old photo.
Well, you might say, be fair, there is a certain very flattering photo of you that has been on one website for a very long time. Yes, that is true. But that isn’t her problem; my old chum has chosen to put on her professional profile, a not very flattering photo taken on holiday. True, now she isn’t looking for work and, for her, good old LI is just a way of keeping in touch with people. But suppose that were to change?
Now, she isn’t the only one. I know others who have non-holiday and posed photos on their profile. But they still do not look at their best. Some seem to have been taken with the giggles and others seem to think that looking professional equates to looking grim.
I’m not sure why they have not worked out that looking professional means looking like someone you would want to work with or do business with.
On top of that, remember, that these days potential employers may search social media for more information about you. Those photos you are tagged in that were taken on the “stag” or “hen” in Benidorm are not going to work to your advantage.
So, why not carry out an internet search on your name and check that what comes up promotes your professional brand. Anything that doesn’t see if you can delete it, or at least, remove the tags!
And in future guard pictures of you that appear on-line quite carefully – you never know what potential employer may be watching. Don’t let your photo “mistakes” come back to haunt you.
In job search and career development you are the brand – it is up to you to protect yourself. Looking professional really matters.
Wendy is the The Career Coach – helping you to find fresh perspectives on your Job Search and Career. She helps you work towards your goals and aspirations, in a way that fits in with both work and home life. Email her at firstname.lastname@example.org, find her on Skype at wendymason14, or call +44 (0) 2081239146 (02081239146 for UK callers) or +1 262 317 9016 if you are in the US.