Consistent Brand Value
Collaboration is the Key to Providing Consistent Brand Value
This is a post by Libby Gill, author of Capture the Mindshare and the Market Share Will Follow. It is from the Leadership Now website
Consistent Brand Value! As much as people love to over-complicate the topic of branding, simply put, a brand is a promise of value. The most successful brands – the ones I call Mindshare Brands – are those that deliver or over-deliver on that value promise consistently over the long haul. Think Coca-Cola. How about Mercedes. Think Apple. Any brand you think about that you count on to deliver what you want every single time – or pretty darn close to that. Even the big guys slip occasionally, though mistakes well handled can actually be terrific branding opportunities.
So how you do you continually commit and re-commit to going the extra mile for your customers? How do you stay focused in the face of crazy busy workloads and constant change? The key to providing consistent value, despite the obstacles you will inevitably encounter, is to build a culture of collaboration where everyone’s goal is to delight the customers and ensure their swift return.
In today’s highly competitive business climate, it’s nearly impossible for anyone to succeed by going it alone. So it’s well worth the time and effort it takes to create a collaborative atmosphere based on trust, respect, and openness. Here are some strategies you can employ to jumpstart the process:
- Establish high standards for communication. Set the tone for the highest levels of communication, which include candor and kindness….
You can read the rest of this post at this link http://www.leadershipnow.com/leadingblog/2013/08/collaboration_is_the_key_to_pr.html
Wendy Smith is a career consultant, life coach and business coach with depth of experience in management, coaching and personal development. That experience means she is equally at home helping clients find a new career direction, starting-up new businesses or dealing with life’s more challenging personal issues. You can contact her at firstname.lastname@example.org
Wendy has written a little eBook on how to get on with your boss and a book on job search – you can find her books on Amazon at this link