Collaboration is the Key to Providing Consistent Brand Value

Collaboration is the Key to Providing Consistent Brand Value

This is a post by Libby Gill, author of Capture the Mindshare and the Market Share Will Follow. It is from the Leadership Now website
As much as people love to over-complicate the topic of branding, simply put, a brand is a promise of value. The most successful brands – the ones I call Mindshare Brands – are those that deliver or over-deliver on that value promise consistently over the long haul. Think Coca-Cola. Think Mercedes. Think Apple. Think any brand that you count on to deliver what you want every single time – or pretty darn close to that. Even the big guys slip occasionally, though mistakes well handled can actually be terrific branding opportunities.

So how you do you continually commit and re-commit to going the extra mile for your customers? How do you stay focused in the face of crazy busy workloads and constant change? The key to providing consistent value, despite the obstacles you will inevitably encounter, is to build a culture of collaboration where everyone’s goal is to delight the customers and ensure their swift return.

In today’s highly competitive business climate, it’s nearly impossible for anyone to succeed by going it alone. So it’s well worth the time and effort it takes to create a collaborative atmosphere based on trust, respect, and openness. Here are some strategies you can employ to jumpstart the process:

  1. Establish high standards for communication. Set the tone for the highest levels of communication, which include candor and kindness….

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